When Google+ came into existence in 2011, it was a lot to take in and viewed as a rival to Facebook. There were a lot of jokes about it being introduced around the fact that you had to have one in order to do pretty...
A "+1" used to be a term heard only in reference to a wedding invitation, but Google+ changed all that. Now people can +1 pages, posts, or pictures posted to Google+. The +1 button used to be the only option to embed on a website,...
Content has quickly proven to be a must-have weapon in every marketer’s arsenal. In addition to serving as a way to leverage your knowledge and develop your reputation as a thought leader, content reigns supreme for SEO. Though, this was not always the case. Google’s...
After a recent overhaul consisting of 41 updates, Google+ might as well be a whole new animal. Brands are reevaluating their presence in this fast-growing social space, while marketers are trying to pin down exactly how to take advantage of the multitude of new capabilities, including...
In the digital world where user interaction plays an increasingly larger role in marketing, it’s crucial for brands to reach out to consumers. While some brands interact via a tweet or a Facebook post, Google Plus Hangouts has struck a chord with users.
The low costs...
With our company's famous Mystery Trip kicking off Friday, here is this week's Social You Should Know with a heavy emphasis on the folks at Google and some changes they rolled out this week.
Google+ Gets 41 Updates
Google has long said that they are in the...
Google announced on Wednesday, March 6, several changes to Google+ user profiles and brand pages, most of which are purely aesthetic redesigns. The changes include:
Larger Cover Photos
New cover photos will display at a maxium of 2120x1192 pixels and a 16:9 ratio when fully expanded. This...
I had the opportunity to attend Social Fresh EAST a few weeks ago and got to sit in on Scott Monty's keynote, What Google+ Really Means for Marketers. Monty is the head of social media for Ford Motor Company and was at the forefront of...