Integrating your marketing efforts across verticals can provide efficiencies and a more complete profile on your consumers. The topic of social media and customer-relationship management, CRM, integration has been a hot topic over the last year or so. Social channels have made it easy to...

02 December, 2015

Content marketers have successfully used the integration of quizzes within social media to effectively generate leads. With the demand for content that actually converts, a well-produced quiz can obtain opt-in rates north of 50% with enhanced lead generation. If you incorporate these quizzes into social media, you've...

25 September, 2015