As social media changes the way companies communicate with their audiences, there is one thing that we shouldn't forget—Social media marketing is still marketing. The difference is, social media marketing targets audiences online where there is more noise, more competition, and more skepticism as...

24 June, 2008

Social media is all about sharing, and of course, about conversation. We share ideas, information and tools with like-minded individuals to engage in these conversations. But what are we talking about? Once you enter an online society, you enter a global environment, where you can choose...

18 June, 2008

I know: This book has been out a while. But a short flight from Miami three weeks ago and a long flight to Los Angeles today gave me some much-needed time to catch up on my reading. I'm glad I used it to finish Meatball...

05 June, 2008

I've been a bit busy over the past couple weeks, so today's post is an assortment of the best social media articles from this week and the ones I've missed. Sorry if you've been sitting on the edge of your seat waiting for them ;)...

09 May, 2008

The Ignite Crew is back from our mystery trip. Much fun was had by all. Lots of sightseeing, shopping, eating, clubbing. I personally swam with dolphins. That was my favorite part....

06 May, 2008

For those of you who don't know, I'm going to Tetonia Idaho this summer for my honeymoon. Whenever I tell people that, they look at me quizically as if, "Out of all the places in the world, why Idaho?". Don't worry, I understand. After all,...

29 April, 2008

As many of you know, Brogan & Partners is incubating Ignite Social Media, which has been tremendously helpful. Now, the Ignite team has been invited to participate in Brogan's long-standing "Mystery Trip" tradition and, heck yeah, we're going....

28 April, 2008

Great story in the Wall Street Journal yesterday. Turns out that Anheuser-Busch was planning to release a new beer, Budweiser American Ale. Of course, they wanted to make a big announcement about their new product....

24 April, 2008