Lifestyle Archives | Page 2 of 15

YouTube Film Festival, XFINITY, McDonalds, Sam Adams | Topics That Are Igniting

YouTube Launches Online Film Festival Last week, YouTube continued its efforts to become a more serious media platform announcing the Your Film Festival, a competition for aspiring film makers. The festival is a collaboration between Youtube, famed director and producer Ridley Scott, Scott Free London, the Venice Film...

23 January, 2012

Heineken QR Codes, Chicago Snow, Klout Raises $30 million, London Olympics | Topics That Are Igniting

Heineken Turns People Into QR Codes at Open'er Festival A case study was just released for Heineken's U-Code promotion at their 2011 Open'er Festival in Poland. Heineken wanted to create an easy way for attendees to interact with each other at the 4 day festival. Concertgoers...

09 January, 2012

RFID Tags, NASCAR, Hyundai Race, Alabama | Topics That Are Igniting

Ski Resort Uses Social Media To Revolutionize How Photos Are Taken On Vacation This winter, Vail Ski resort is integrating RFID tags to all lift passes and allowing people to earn rewards, track their stats, and share their photos through Epic Mix, a social network for...

02 January, 2012

NORAD, Christmas Tree Powered by Social Media, Social Network for Couples, Big Fuel | Topics That Are Igniting

Tracking Santa's Flight: NORAD Continues Tradition Using Social Media For 50 years, the North American Aerospace Defense Command, better known as NORAD, and its predecessor, the Continental Air Defense Command, have been tracking Santa's flight for millions of people all around the world. According to NORAD...

26 December, 2011

Nike Augmented Reality, Microsoft’s Social Network, @Sweden, British | Topics That Are Igniting

Nike's Augmented Reality Running Campaign Adds Real World Twist A new campaign by Nike, entitled "Catch the Flash," saw 50 runners decked out in 'Flash' running jackets and hooked up to GPS systems running around Vienna, Austria for 90 minutes. The game allowed passersby and participants to track the...

19 December, 2011

Heineken, Audubon Society, Marvel Comics, Santa for Seniors | Topics That Are Igniting

Heineken's BeerFriender Gift Campaign During the holiday season, there are often gifts you'd like to get yourself but doing so really isn't the holiday spirit. Heinken has come up with a fantastic solution to both solve this problem and help sell their new product, the BeerTender, a...

12 December, 2011

MINI Smartphone Game, Starbucks, Walmart Shopycat, GCHQ Hackers | Topics That Are Igniting

MINI Campaign Has Smartphone Users Play Cat & Mouse Game To Win Car Starting last Friday and running over the course of nine days, smartphone users in Tokyo will be able to hunt for and catch a virtual MINI coupe. The contest comes from agency JvM...

05 December, 2011

JCPenney QR Codes, Social Spam Start-Up, Beer, Ortsbo | Topics That Are Igniting

JCPenney QR Codes Help Create Voicemail Gift Tags For Christmas Last Tuesday, JCPenney launched a unique QR code campaign showing the technology can be used for more than linking to a site or video. When you purchase a gift from any JCPenney store during the holiday season,...

21 November, 2011

UFC, Starbucks Augmented Reality, Hootsuite, Glam Media | Topics That Are Igniting

Silva Rules Cage And Twitter, Earns Social Media Bonuses The UFC recently awarded middleweight champion Anderson Silva received $10,000 in bonuses as part of the league's new Twitter incentive campaign. Launched in May, prizes are given out at the end of each quarter for most followers, biggest increase...

14 November, 2011

Augmented Reality, $1.1 Million, Pennsylvania, Social Media Access | Topics That Are Igniting

National Geographic Campaign Creates Interactive Augmented Reality Space As part of their campaign to promote National Geographic in Hungary, the people at Appshaker set up a screen which broadcast 3D images. Using Augmented Reality, it allows shoppers to see themselves interact with wild animals, dolphins, dinosaurs,...

07 November, 2011

Nextdoor, Facebook Payments, UNAIDS, Asian Businesses | Topics That Are Igniting

Nextdoor Launches the First Private Social Network for Neighborhoods Nextdoor, the first private social network for neighborhoods, announced last week the nationwide availability of its free online platform specifically designed to foster neighbor-to-neighbor communication. On Nextdoor, neighbors create private websites for their neighborhoods where they can ask...

31 October, 2011

University of Michigan, Goosebumps, American Airlines, Big American Giveaway | Topics That Are Igniting

University of Michigan Grad Uses Social Media to Land an Interview Last week, a recent University of Michigan grad launched an online campaign for the just-announced Social Media Director position. Lindsay Blackwell created a website and launched a twitter and Facebook campaign for the gig, which is advertised as...

24 October, 2011