Brilliant Volkswagen Campaign Allows People To Steal Paintings As a way to promote the new 2012 Jetta GLI, Volkswagen Canada created the Great Art Heist campaign. Improvised art galleries popped up all across Canadian cities featuring long exposure light painting photographs created by the car. The...

17 October, 2011

Prigat's Real Time Social Smile Stations Facebook fans of Prigat, the Israeli juice company, had the opportunity to send real time messages to interactive digital billboards in the hopes of getting passers by to smile and like their message. People walking past could approach a screen and...

10 October, 2011

New Social Media Guidelines for Liquor Ads Effective September 30th, the Distilled Spirits Council of the United States will roll out new guidelines for marketing via social media sites and other digital platforms. Developed jointly by DISCUS and the European Forum for Responsible Drinking, the new...

23 September, 2011

Canadian Companies Struggle with Social Media Research firms Léger Marketing and SAS Canada surveyed 1,000 Canadian executives. They found that only 17 per cent said their company regularly posted to and monitored websites such as Facebook, Twitter, or LinkedIn. Lori Bieda, executive lead of customer intelligence for...

02 September, 2011

Klout Wants to Turn Social Media Influence Into Revenue Joe Fernandez, the CEO of the social influence startup Klout, said the company is ready to get serious about making money and pursuing advertisers. The new chief revenue officer, Tim Mahlman will oversee the Klout Perks program, where...

26 August, 2011

Seniors Tell Their Stories with Social Media Bayshore Home Health, a Canadian elderly care company, has created a unique project using social media that enables elderly people to tell interesting, thought-provoking stories that shaped their lives. It's in the form of a Tumblr blog called Before...

19 August, 2011

Xtranormal Partners with Toyota to Bring Animation Magic to Social Media Campaign Xtranormal, the text-to-speech movie creator has partnered with Toyota for its Auto-Biography Facebook app. Fans are encouraged to share their stories as an animated character right next to a picture of their favorite Toyota....

12 August, 2011

Australian Companies Fail to Grasp Social Media Australians are some of the most active users of social media networks in the world; however, Australian businesses are falling behind. A study by the professional services firm KPMG found a staggering 50 per cent reported no use of social...

05 August, 2011

Hollywood Courts Social Media Silicon Valley has become the latest playground for entrepreneurial celebrities. Justin Timberlake grabbed a few headlines when he bought a large percentage of MySpace in an attempt to revive the ailing network; however, he isn't the only one. Lady Gaga invested in Backplane, a...

29 July, 2011