You can't go through your feed reader these days without running into a number of posts about corporation x's new use of social media. However, I'd like to dig back into the Dark Ages of 2004 to pull out this nugget of social media...

23 March, 2009

Unless you're reading this in our RSS feed, you've probably noticed the site redesign that launched late Thursday. I'd love to have your candid feedback on it....

16 March, 2009

You're probably familiar with Abraham Maslow's Hierarchy of Needs. Think back to your Psychology 101 class, and if you're still drawing a blank, here's the 10-second overview. The basic idea behind his hierarchy of needs, which usually manifests itself in the color-coded, neatly divided pyramid...

23 February, 2009

I came across an interesting post on Marketing Pilgrim that pointed at a new study by the CMO Council called "Giving Customer Voice More Volume". It seems that Chief Marketing Officers understand the need to listen to, amplify and react to customer input, but they...

01 February, 2009

The economy is bad. Everyone is downsizing. Jobs are being lost, no one is buying anything unless it's on sale. People are tightening their belts and staying in. What to do? Purge, that's what....

12 January, 2009

As the resident bachelorette here at Ignite, I feel that it is my duty and obligation to write a blog post addressing the real reason that social media was created in the first place: hooking up. It's true and you know it....

10 December, 2008

So today is the launch of the new book Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing on Amazon.com. So far, we've gone from ranked #111,000 among all books on that site to being ranked...

20 November, 2008

Anyone else excited for the book launch on the 20th?! (If you aren't please pretend.) Until we get there, I'm moving to Sneak Peek #5 – a little peek into a chapter that discusses how social media can be used within the product development cycle (and...

18 November, 2008

Lisa shared some thoughts on social media as a segmentation tool in Sneak Peek #3 on Friday and that's important. It's part of Chapter 2, "What is Social Media?", we explain the basics of the tools, the power of the tools, how it impacts...

17 November, 2008