While the recent Netflix documentary "The Social Dilemma" hasn't gotten as much attention as previous documentaries, it does raise legitimate concerns about what social media is doing to society. After working in the social media industry for over a decade and running a social media...
It seems like more so than ever, we’re waking up to devastating news when we turn on the TV or check into our social media accounts. You’ve probably wondered what your brand should do in relation to current events or after a tragedy occurs. While...
When natural disasters strike, priorities shift, and we see brands across virtually all industries make an effort to provide aid and relief in whatever ways they can. We see major brands like Amazon, Walmart, Duracell, Verizon and others stepping up and helping out. Today, however,...
What came first, the chicken or the egg? Similar to this old adage, we don’t know who should own a brand’s social presence: public relations or social media marketing? It seems like the answer is right in the question. Truth is, social media marketing was...
It's no surprise to me when Go Daddy trys to be controversial. It seems to happen quite a bit for folks who follow tech/industry news. I wanted to share a quick example of why its super duper important to keep an eagle's eye watch on...
You work in PR but you're interested in learning more about social media? If you're in North Carolina, you just may be in luck—but only if you act fast....
Steve Rubel of Edelman wrote a post the other day that got me thinking. His premise was that social media specialists will no longer exist in the near future. Given what we do at Ignite Social Media (we are social media specialists after all),...
This morning I came across an article written in Adweek by Brian Morrisey entitled, "Social Media: ‘Agencies Don't Get It", which makes the claim (based off of latest research by TNS/Symfony) that, "If social network marketing is a puzzle, agencies might not be equipped to...
In doing a little PR for Ignite, I typically use free, basic services like PR.com and PRLeap. For the most part, these are pretty decent for getting a traditional release "out there" easily and affordably. It has also led to Google News inclusion, which has...
I'm speaking tonight at a panel put on by Business Wire. If you want to come, please do so, and be sure to say hello. The topic is on social media generally, but more specifically looking at using social media for enhancing your...
When I think social media, words like knowledge – people – conversation – share – inform come to mind, not format – standardization – template – branded. The idea behind a Social Media Press Release (SMPR) template is flawed, why put yourself, your company, your...