The battle lines were drawn last August between Instagram and Snapchat the day Instagram Stories was released. Eerily similar to Snapchat, when Stories first arrived on the scene, a lot of us laughed. We laughed because we all saw it for what it was: a...
Oh, snap—our favorite disappearing video app is getting some serious competition! Ever since its launch in August, Instagram Stories (a platform so similar to Snapchat it’s sometimes difficult to tell the two apart) has been emerging as a force in marketing, engaging the platform’s 500...
Throughout the year we keep our eyes peeled for those social media promotions that stick out from the pile, from the innovative to the simple activations, here are four of the top social media promotions that we felt shined in 2016. Cheetos Museum – Halloween Edition...
Snapchat continues to gain momentum with Millennial and GenZ audiences, and time spent on the channel is still growing. Marketers want a piece of that pie. While Snapchat (or Snap) has never been the place for quality metrics, their impending IPO will certainly impact social media...
If there’s one thing users like when it comes to social media, it's showing off how cool they are. And let’s be honest, brands too. In the past year, the newest kid on the block, aka Snapchat, has taken over in terms of coolness, and...
Talk about some big news this past week on the social media stage. Snapchat has changed their name to Snap Inc. and released their first hardware product called “Spectacles”. Big moves for a fairly new social platform! But what do these moves mean for marketers?...
Snapchat, I’m sure you’ve heard about it. This app is exploding as one of the most popular social media tools out there. So of course brands are jumping at the opportunity to use it. But just like any other social channel, some brands are using...
Snapchat is reportedly on its way to its first billion-dollar year. Meanwhile, the last couple of earnings reports for Twitter can best be described as flat. Flat user growth and flat revenue growth. This week, Twitter made two (more) changes to try to increase revenue....
Facebook recently launched a new offers section, YouTube is rolling out some new non-video features and Instagram Stories is Snapchat’s new rival, all in this week’s Social You Should Know. Now It’s Easier for Brands to Distribute Coupons on Facebook Yesterday, Facebook launched its revamped Offers section....
Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? Trends can be found everywhere but social media is the...
With Snapchat being one of the most recently established social networks in the game, brands are quickly jumping on the bandwagon to create bite-size pieces of content. Snapchat has over 100 million daily active users and around 400 million snaps are sent every single day. With...
It’s well known that driving traffic, leads and revenue can simply boil down to the social media content your brand deploys to the digital world. But, only if it’s good content. And, as with most things in life, quality trumps quantity and more isn’t always better. Posting...