Snapchat Geofilters, the location-based graphic you place over your photo, is taking the social media world by storm. Thousands of geofilters have been created for specific locations and events all over the world, and are used by millions of Snapchat users on a daily basis. Snapchat...

30 March, 2016

Meerkat makes an exit from livestreaming, Snapchat continues to endure growing pains and Facebook introduces point-of-sale data. That and more in this week's Social You Should Know.   Meerkat Makes Exit from Livestreaming Twitter and Facebook proved to be too fierce a rival for Meerkat, one of the first...

14 March, 2016

A hip-hop mogul just unlocked the key to Snapchat marketing. While brands have been trying to demystify the social network, DJ Khaled snuck in and became the King of it overnight. So, what can your brand learn from the newly minted King, who now boasts...

19 February, 2016

Snapchat may just be the most powerful storytelling tool in social media today. Once a disposable photo messaging app, Snapchat’s various updates and new features helped it gain popularity and marketing potential amongst brands and celebrities. Unlike some of its competitors, Snapchat is able to...

02 February, 2016

Is your brand Facebook obsessed? It's hard to avoid the behemoth social network. Many brands make it their top priority for all of the right reasons. Particularly brands with limited resources who aren't quite sure they are able to spread them across managing multiple channels. However, there is...

13 January, 2016

Have you been hearing whispers about "important 1 to 1 social networks" and "mobile messaging usage being on the rise" but haven't had the time to dig into all of the platforms that this covers? Well, you're in luck because we have, and we're sharing the...

17 August, 2015

Ignite Social Media hosted the first ever “Snapinar”; a webinar about Snapchat, on Snapchat! We wanted to use this opportunity to test how to best measure Snapchat campaigns. In this post, we’ll discuss Snapchat KPIs and best practices, as well as challenges that come with...

12 August, 2015

Earlier this week, we hosted the first ever "Snapinar." Like a webinar, but on Snapchat. And of course, the topic for the first ever Snapinar should be about Snapchat! When social media marketing is all you do, you learn a lot in the space. EVERY.SINGLE.DAY. And because we're...

06 August, 2015

Snapchat, one of the most popular social apps amongst millennials, has also found its niche with celebrities and numerous brands. The photo-driven messaging app allows users to snap videos and photos directly to their friends/followers that can last anywhere from 1-10 seconds before they disappear....

16 July, 2015

If there is one social network that has seen monumental growth this year, it would be Snapchat. With the increase of celebrity interaction hitting the heart of the app’s young user base (you have your Kylie and Kendall Jenner, Justin Bieber, bloggers and influencers of large...

15 July, 2015

In 2011, when Snapchat showed the first signs of potential and I signed up, the only point I saw in the network was the silly faces I could send to my cousins while we waited patiently for a wedding shower to end. Since then, I've seen the networks...

08 July, 2015