In an era where social media platforms are constantly evolving and organic reach continues to decline, paid social media has become an indispensable tool for marketers. But how are organizations actually allocating their resources to this crucial channel? And what do overall budget trends look...
This past year many marketers were forced to reallocate budgets and pause marketing campaigns due to the coronavirus pandemic. And as we get ready for 2021, there are still many uncertainties that have us questioning the effectiveness of different marketing tactics and wondering where to...
Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. While Facebook’s stock price hit an all-time high on July 7th, one of the key boycott dates, all is not sunny in Menlo Park. A meeting that same...
Understanding social media management pricing and costs isn’t easy. These items drastically vary across the industry depending on what services you’re looking for and what level of expertise you’re intending to hire. That said, it’s essential that your brand sets your budget before going into any...
At the start of a new year, many marketers are starting to develop or finalize budgets and plans for the year ahead. From a holistic marketing perspective, you may be deciding how much to allocate towards your social media marketing budget in the new year. After...
We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind for your 2017 social media buying. Invest in...
December is a busy time for us advertisers as we’re looking to spend budgets by the end of the year. This benefits us in a few ways. It’s important to (wisely) spend the entire budget to demonstrate that you need a similar budget in the...
We hope you had time to catch our team's August webinar on Staffing for Social Success! (And if you didn't you can find the recorded webinar here.) One point we drove home during the webinar is that resource allocations for social media teams are constantly changing....
With the New Year comes new clients, assignments and budgets. To make the most impact with your social media buying budget this year, here are some tips and tricks both timeless and new. Select platforms that make sense with your audience. Just because you’re...
The days are not past when we can turn to key social platforms and expect that through organic reach we are going to hit and engage our fans and followers. It’s supply and demand. There isn’t enough real estate in newsfeeds (or a person’s day)...
The Wall Street Journal recently reported on Forrester Research findings that Facebook ads outperform those on other social sites. At the core of this story is Forrester’s report titled “It’s Time to Separate ‘Social’ From ‘Media’: Why Marketers Must Hand Social Ad Budgets to Media...
I work with all different types of brands in social media marketing, and I've noticed one thing is fairly common among prospects in particular: many brands aren't willing to give clear budget guidance for social media marketing efforts. I understand some of the reasons. Early in...