The new year is almost here, and it’s time for a new start for many social media trends. We’ve seen plenty of changes and innovations in 2016, with many more certainly in store for 2017. Here are a few things that social media marketers should...

Throughout the year we keep our eyes peeled for those social media promotions that stick out from the pile, from the innovative to the simple activations, here are four of the top social media promotions that we felt shined in 2016. Cheetos Museum – Halloween Edition...

While the year isn’t over just yet, a lot has already happened in 2016. From the Olympics to Harambe, the elections and everywhere in between, it has been a busy year. Thanks to all of these events and more, the social sphere hasn’t been any...

2016 proved to be an exciting year in social media. From Snapchat to Facebook Live and everything in-between, social media continues to evolve and adapt to our changing lifestyle. At the end of 2015, we made a list of predictions that we thought would happen...

It’s that time of year again. Organizations are beginning to evaluate agency relationships and are making the tough decision to either move forward or move on. As we are in Q4, contracts are ending and the pressure is on to make a decision on a...

With thousands of people attending live events, both in-person and online, it’s extremely important for your brand to develop good social listening techniques. The social conversation exists whether your brand chooses to participate or not, so it’s critical to be able to listen to the...

Influencer marketing during the holiday season can be a great idea for brands. Keep in mind though that like us, they are busy too. We want them to act quick, come up with great content and check off all our ‘wants’ detailed in their agreements....

Running a sweepstakes for your brand can be a great way to reward your loyal fans and find new ones. Doing a live video sweepstakes on Facebook is a new playing field and we think one that shouldn't be ignored. We’ve already touched on Facebook...

Instagram Stories is only a few weeks old but brands have already leaped at this new opportunity to engage with their fans. In this blog, we’ll be highlighting some of the opportunities that brands have identified and which brands are successfully achieving results. Behind-the-Scenes Content Instagram Stories...