At any given moment in our daily lives, we’re confronted by social media usage. “Tweet this, like that, share our post” is all over communications from brands and beyond. And obviously, at Ignite Social Media, we usually focus on the business aspects of it all....

13 May, 2016

If you're reading this, I would assume it's because you're also tired of hearing the word "Millennials." I'll give on the fact that they are now the largest living population and therefore own a large chunk of purchasing power. They're also the most active on social...

12 May, 2016

As marketers, we are well versed in the traditional purchase funnel. However, over the years, the consumer decision making process has shifted to be more of a circular journey, as illustrated by the McKinsey Loop. As social media has become more mainstream and started being...

11 May, 2016

You probably remember a time not too long ago when you could easily spot QR codes all over the place – on store windows, print ads, and social media. These codes became a way for marketers to give users quick access (QR stands for Quick...

09 May, 2016

If your brand is still taking static photos on Snapchat, then you’re probably behind the curve. Snapchat adoption is on the up and up, according to a study by Piper Jaffrey, and it’s no surprise. There are always new features to test out, thanks to...

05 May, 2016

The life of a social media marketer is something that we know very well at Ignite Social Media. You may have noticed that we've even put together a series on what a typical day looks like in the various disciplines we have here within our...

04 May, 2016

Managing social media content is a constant challenge, however it’s a necessary task if a brand wants to increase their online visibility and influence. It can be difficult to come up with creative ideas and relevant information consistently. It’s a lot for any writer or...

29 April, 2016

If you are a B2B brand and consumers aren’t your main target, you may be questioning the need for a social media presence. However, even though it might not be as cut and dry, social media can still play an important role in your overall...

27 April, 2016

If your brand is now franchised, then your social media marketing efforts may have just gotten a bit more complex. First of all, let us be quite clear, we have found, through our own extensive experience, that having independent social media handles for each individual...

25 April, 2016

Developing good social content relies on having a strong understanding of your audience. Unfortunately, running an extensive audience analysis to help guide your social strategy can cost big bucks. Luckily, there are some free tools that can help you learn more about your audience and...

22 April, 2016

Recently, I was sitting next to a woman on a plane and noticed that she was scrolling through her Instagram feed for what must have been 30 minutes straight. (Thank God for in-flight WiFi, am I right?) What took me by surprise is that not...

20 April, 2016