After several months of waiting for global roll-out of Facebook Reactions to Newsfeeds, the emotion-focused emoji that serve as an add-on to the Facebook Like button have launched in the U.S. As marketers, you may have lots of questions about how this may impact your current or...

26 February, 2016

Back in October 2015, Slate editors awoke to a big surprise: the Twitter share button on their articles no longer displayed how many readers had shared the link. Slate vice chairman Dan Check told Digiday Slate had been “caught with our pants down.” If you’re a...

25 February, 2016

A hip-hop mogul just unlocked the key to Snapchat marketing. While brands have been trying to demystify the social network, DJ Khaled snuck in and became the King of it overnight. So, what can your brand learn from the newly minted King, who now boasts...

19 February, 2016

You know that content marketing is the way to go for your brand. And you know that thought leadership content (actual thought leadership content) has the best chance of getting traction in this modern world. But your boss just won't sit and crank out a...

17 February, 2016

Super Bowl 50 won’t go down as the most exciting game ever played. Nor will it go down as the social Super Bowl, as very few of the ads had social tie-ins. But the few notable exceptions show how powerful social media can be at...

08 February, 2016

Snapchat may just be the most powerful storytelling tool in social media today. Once a disposable photo messaging app, Snapchat’s various updates and new features helped it gain popularity and marketing potential amongst brands and celebrities. Unlike some of its competitors, Snapchat is able to...

02 February, 2016

It’s 2016, which means we’re now officially closer to 2020 than we are to 2010. The future is all around us, but we at Ignite Social Media are obviously most interested in how that future is going to shape our most cherished environment: Social! Few...

22 January, 2016

Back in October, I wrote that brands should start adjusting their Instagram strategy because of declines in organic growth and engagement on the channel. Now that we have kicked off a new year, I thought it would be a good time to re-evaluate ‘The State...

21 January, 2016

There’s no denying that social ad spending is on the rise. In fact, according to eMarketer, 2016 is expected to generate $13.43 billion in social ad dollars, with social networks set to account for 20 percent of U.S. digital ad spending. Social giants like Facebook and...

21 January, 2016

What were you doing over the holidays? Although many trimmed the tree and got into the holiday spirit, millions of people decided to immerse themselves in Netflix’s most recent binge-worthy phenomenon – the 10-part documentary series Making a Murderer. The show follows the controversial case...

20 January, 2016

Is your brand Facebook obsessed? It's hard to avoid the behemoth social network. Many brands make it their top priority for all of the right reasons. Particularly brands with limited resources who aren't quite sure they are able to spread them across managing multiple channels. However, there is...

13 January, 2016