Recently, I read a two-part blog post from Central Desktop discussing the relationship between Account Management and Creative Teams. Part one takes a look at this relationship from the Account side while part two is from Creative Team’s viewpoint. The content of these blog posts...

13 March, 2014

Facebook Reach Down 30% and Engaged Users Up 30% in January compared to November We’ve updated our research from early December that showed an average 44% drop in organic Facebook brand Page reach. Our December research included data on organic reach for 21 brand Pages that was collected...

10 March, 2014

More proof of how bad “bought” fans are on Facebook. Google plus is lighting up the membership base, but engagement lags, and Apple’s iBeacon could change content marketing. Facebook Likes and Fraud At Ignite Social Media, we’ve been saying for two years that buying fans is a...

14 February, 2014

Consumers love to share their praises and complaints on their social media accounts. While praises from consumers on a brand page are certainly wins for the brand, as marketers, we should always be prepared to deal with a social media crisis. Below are three high-level...

23 January, 2014

This time of year every agency and publication will post their predictions for 2014. Predictions are great, but they don’t drive results and unless they have some sort of social media crystal ball we don’t know about, their predictions are at best an educated guess....

20 December, 2013