Normally I’m not a big fan of similes, but this one has stuck with me since I first heard it: Hashtags are like tequila shots. One or two and you’re doing pretty well. Three’s alright, but probably more than you should have since you’re out...
Google+ for YouTube and Google Validates #Hashtags When Google people explained to me that Google+ wasn't originally built as a social network but as a unification of Google products, the lightbulb went on for me. Their next step in their process took place this week when...
I had the privilege and the honor to see former Secretary of State Condoleezza Rice speak last week at Connections 2013, a digital marketing industry conference hosted by ExactTarget. Politics aside, I expected a great talk from her (because she's Condoleezza Rice), but her speech...
Here's the social media marketing news you need to know to kick your week off right. Twitter is rapidly testing new features, while Woobox continues to work on making News Feed contests easier in this week’s Social You Should Know. Twitter Releases an Experiment Every Day On...
Facebook promotions in News Feed, made legal this week, have some complications that few are talking about. Twitter goes for eCommerce and Facebook and Shutterstock give away millions of photos in this week's social you should know. Before we start, yesterday I had the pleasure of...
One of the most respected figures in SEO said that Facebook shares and Google +1s impact search rankings more than almost any other factor. An even bigger authority said “not true,” in this week's Social You Should Know. Also, a reminder that I’m hosting a free...
Free Webcast - August 29 at 1pm EDT Join us for a webcast led by Ignite Social Media Founder & President Jim Tobin and special guest Mark Malmstead, Senior Manager of Media, CRM, and Social Media for Dodge, as they share how one of America's iconic auto brands drives...
I had a tough time narrowing down to just three things this week, as it was a busy one in social media land. Let’s jump right in. Facebook’s “Gigantic Missed Opportunity” Facebook reported huge growth in Q2, with the stock growing yesterday by nearly 30%, and mobile...
Questions about cost frequently (and obviously) arise in our conversations with prospective clients. Social media is an evolving medium and the costs of doing business are constantly in flux as a result. And budgets are budgets. We first wrote about the cost of social media marketing...
In a series of interviews with our friends at Salesforce Marketing Cloud, Jim Tobin, President of Ignite Social Media, discusses the current landscape of ad agencies and social media, social media integration, collaboration between agencies, and how clients view social media marketing success. These interviews...
The second question of the marketer's foray into social media series, was: "How long does a typical social media campaign last?". I have to admit that this might be one of the hardest questions we get asked as a social media agency. (When I worked in...
Since we formally announced the launch of this social media agency we call Ignite, we've been swamped with calls from companies asking how we can help them. Some have very specific questions and are well-informed on what they'd like to do. Others have an understanding...