Social media has become a facilitator for conversations between consumers and brands and has altered the ways in which we interact. It seems though, that consumers have been quicker to adopt these social platforms as a way to communicate with brands. But brands have experienced...

12 November, 2013

Pressure on Facebook from Marketers Rises Some people were surprised that I challenged Facebook ad investments in my new book Earn It. Don't Buy it. and had some critical things to say about how the site is treating marketers. But I’m not the only one. The...

11 November, 2013

It's Halloween and the costumes aren't the only things creepy around here. Check out which social networks give us the heebie jeebies. Foursquare I was once a user of Foursquare, until Girls Around Me showed up and ruined it for everyone. The since-banned app scanned your surroundings,...

31 October, 2013

A few weeks ago, Instagram announced that users would soon start seeing ads in their feeds. This announcement was met with some concern that the platform that's known for organic content would be flooded with irrelevant, spam-like ads from brands. Instagram is hoping to keep...

28 October, 2013

Twitter isn’t sitting still as it gets ready for the public offering. Much of this week’s social news was dominated by that network, so let’s jump in. The Meaning of DM is Changing Quickly Two pieces of news this week involving Twitter and its direct messages. One...

27 October, 2013

Us social media marketers get kind of a bad rap. "But Facebooking isn't a job!" "What do you even DO on Twitter for a brand?!" "You get paid to take Instagram photos?!" We've been the subject of nearly every job insult you can imagine ("Why...

22 October, 2013

Normally I’m not a big fan of similes, but this one has stuck with me since I first heard it: Hashtags are like tequila shots. One or two and you’re doing pretty well. Three’s alright, but probably more than you should have since you’re out...

17 October, 2013

I had the privilege and the honor to see former Secretary of State Condoleezza Rice speak last week at Connections 2013, a digital marketing industry conference hosted by ExactTarget. Politics aside, I expected a great talk from her (because she's Condoleezza Rice), but her speech...

23 September, 2013