I read a post from Jake over at 10e20 blog recently with a promising title, "Social Media Marketing is NOT a Direct Response Channel." I could not agree more. Jake's point that you should not expect social media to compete with your direct...

07 April, 2008

Today I will attempt to answer the third question in my "Marketer's Foray Into Social Media: How will my social media campaign be measured?", the ever-so-present question of social media measurement....

15 February, 2008