Social media networks have made it easy for businesses to market their products and reach a large audience all over the world. However, there are certain things you cannot advertise on social networks. As of August 2021, here are the lists of advertising restrictions on...
Join us November 1st at 1:00p ET for a 30-minute webinar all about social media listening, monitoring, and how putting both to use can improve your brand's social presence. Click the "Register Now" button below to reserve your spot for free. As social media marketers, we...
In an effort to create more transparency after their big privacy debacle, Facebook has released a way to view all ads that a page is currently running across Facebook, Instagram and the Messenger and Audience networks. Previously, you could only see what competitors were doing...
This business with Cambridge Analytica is kind of a mess which makes distilling what’s really going on a challenge. Below I’ve included answers to some key questions to help you make sense of what’s going on. Was it a Hack or a Leak? Neither. At the time...
Every autumn, there’s a pumpkin spice arms race that even our pets are not immune from. One of the most-anticipated, or loathed depending on who you ask, is the pumpkin beer. I did a highly unscientific search on Untappd (the social media channel for beer)...
A wise man once said social media is a cocktail party. A lot has changed in social media in the nine years since that book was written, but one thing certainly has not: engaging with your fans matters. Here are five ways to better...
With thousands of people attending live events, both in-person and online, it’s extremely important for your brand to develop good social listening techniques. The social conversation exists whether your brand chooses to participate or not, so it’s critical to be able to listen to the...
Customer Service vs. Reactive Engagement Customer service is playing an increasingly important role to users on social media, and brands big and small are stepping up to the plate to provide support. According to research from Sprout Social, social media is now the top choice for...
Developing good social content relies on having a strong understanding of your audience. Unfortunately, running an extensive audience analysis to help guide your social strategy can cost big bucks. Luckily, there are some free tools that can help you learn more about your audience and...
When I try to explain my job to people outside of the industry, the most common reaction I get is something along the lines of “So you do Facebook…and numbers?” As a social media analyst, I do spend a great deal of time in Facebook,...
What were you doing over the holidays? Although many trimmed the tree and got into the holiday spirit, millions of people decided to immerse themselves in Netflix’s most recent binge-worthy phenomenon – the 10-part documentary series Making a Murderer. The show follows the controversial case...
Every day, millions of people share their thoughts, experiences, and feelings associated with the brands that they encounter across the social web. These blog posts, forums, reviews, and social posts can be extremely valuable to brands, helping them to better understand their customers. Social media listening...