When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. If you search the internet for “influencer marketing success” it doesn’t take long to find articles like Forbes’ “Love It Or Hate...

04 August, 2016

Remember the glory days when your organic Facebook content would reach your audience with no paid dollars behind it? Me, too. But then Facebook changed up its algorithm again and again and your content started getting fewer and fewer eyeballs on it day after day....

23 June, 2016

For those brands who are getting ready to wrap up the fiscal year, it is time to take a final look at what we were able to accomplish. One of the most important measurements is if we hit our goals for the year. If you...

23 June, 2016

Implementing new features on social media can be an intimidating task to take on. The moment you see that buzzworthy headline about a new feature on social media during your morning coffee, you’re likely asking yourself the following questions. Could this work for my brand?...

23 May, 2016

Although the school year doesn’t typically start until September, most back-to-school purchases are made months before. Most U.S. parents are making the majority of their back-to-school purchases in July and August, so brands need to make sure to have their paid media strategy on lockdown...

11 April, 2016

According to eMarketer, social network ad spending is increasing at a rapid rate. This year alone, over $13 billion will be dedicated to promoting ads in the social space. Do you ever log onto Facebook and wonder how the magical internet fairies know about your 6...

24 March, 2016

Social campaigns are a great way to complement ongoing content and social media strategies. Here I’ve highlighted three of the most impressive campaigns executed by Ignite Social Media and Carusele this year. Pyrex 100 Client: World Kitchen // Pyrex [br] Campaign Hashtag(s): #Pyrex100 // #RaiseYourGlassSweeps [br] Objective(s): Organic content creation around...

29 December, 2015

Integrating your marketing efforts across verticals can provide efficiencies and a more complete profile on your consumers. The topic of social media and customer-relationship management, CRM, integration has been a hot topic over the last year or so. Social channels have made it easy to...

02 December, 2015

Content marketers have successfully used the integration of quizzes within social media to effectively generate leads. With the demand for content that actually converts, a well-produced quiz can obtain opt-in rates north of 50% with enhanced lead generation. If you incorporate these quizzes into social media, you've...

25 September, 2015
Ignite Social Media