Not only is LINE one of the largest messaging applications, it is also one of the fastest growing. In fact, Global Web Index reported in a Q2 report on mobile messaging that LINE was growing at a faster rate than Facebook Messenger, WhatsApp, Viber and...

15 September, 2015

Have you been hearing whispers about "important 1 to 1 social networks" and "mobile messaging usage being on the rise" but haven't had the time to dig into all of the platforms that this covers? Well, you're in luck because we have, and we're sharing the...

17 August, 2015

As we are half-way through the year, many marketers are starting the exercise of looking ahead to 2016 and beginning to think about what their social budgets should be.  Since we frequently consult with brands on social media planning (including the budgeting exercise) we wanted to share some tips on how to set your...

13 July, 2015

Recently I was asked the question "What's the next big thing in social?".  Immediately I had a flood of possibilities come to mind, followed quickly by the inherent fear "have I missed anything major?". As I nixxed trends that are nearing maturity and immature trends on the horizon, I started...

09 July, 2015

Back in 2010, Social Media Group in Canada created a template for companies to use when they were looking to find a social media agency. (I'm not going to link to it because I don't want you to use it.) It was certainly well-intentioned, but...

22 June, 2015

One of the most enticing parts of social media is that the conversations are organic in nature, free from certain outside forces. This organic flow leads to the creation of networks where so much can happen. They can foster relationships, invoke emotions, create controversy, build...

28 April, 2015

With the rise of video, you've probably taken another look at how video views are counted and valued.  Is a video view simply an impression?  Are video "click to play" elements considered as brand engagements? Do auto-play views "count" the same as a "click to play"? In yet...

26 March, 2015

While Vine is still a relatively new platform, just celebrating its second birthday in January 2015, it’s impossible to ignore the effect the channel has had on pop culture. Terms originated in Vine videos, like “on fleek,” have been used by CEOs of major companies,...

17 February, 2015

If you’re going to ask hundreds, thousands, or millions of people to pay attention to your brand during a major, real-time live event, you better make it count. But how? Entertainment brands can be seen as having it easy, with passionate, engaged fan bases to drive awareness for...

10 February, 2015

We created Ignite Social Media in 2007 and so much has changed in the intervening eight years. The rise of Facebook brand pages and the fall of organic reach; Brands chasing likes and followers, encouraged in part by the social networks themselves; Twitter gradually introducing...

26 January, 2015

As social media marketers we spend a good amount of our time giving advice to our brands about how to be clever and engaging in order to seamlessly join the conversation on social. We steer away from “selling” outright in most cases even, while feverishly...

04 November, 2014
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