With U.S. users utilizing an average of seven U.S. social media accounts, and 98% of internet users visiting or utilizing a social network in the past month - social media is playing an increasingly important role in many consumer's purchase journey. The recent US Market Report...
Facebook is not the only social media channel that is trying to build back their reputation. Twitter has been struggling ever since they moved away from their bread and butter of the reverse chronological feed in early 2016. The recent news that Twitter is overrun...
Since the Cambridge Analytica news broke, Facebook has been making constant updates to their platform to earn back the trust of businesses and users. A recent Facebook page redesign and greater transparency around brand page activity is a step in the right direction. Buttons for Stronger...
Now, we may be biased, but whether you’re a small business or an established corporation, social media marketing is a vital marketing channel. However, you may be a one man show with not enough time to dedicate to social media or haven’t jumped on the...
Looking for your nonprofit to get social? Social media is a great way to tell the story of your organization, engage with your audience, and drive the results that you’re looking for. Here are five key questions to ask yourself before you get started. What are...
With any new innovation, it's important to take a step back and ask some strategic questions before diving into development of the new technology. Chatbots are no exception. That's why we've developed three chatbot questions to align on internally that will help save you time,...
Just as we were all getting used to 90-degree days and 100+ heat indexes, it’s all about to come to an end as Back to School gets into full swing. If you’re lagging on your back to school strategy, here’s your cheat sheet on the three things you...
In marketing, image is everything—especially when it comes to communication. Though content calendars and audience insights go a long way in informing content strategies, one of the best ways to generate high performing content is by following each platform’s best practices. Read on to get...
Facebook has been a trending topic for some not-so-good reasons lately, and many were left wondering if the social media giant had met its downfall. CEO Mark Zuckerberg, however, was there to quell those concerns at F8 – Facebook’s annual developer’s conference. In addition to...
In this edition of Ignite Your Week, we take a look at how Twitter updates are aiming to make their network more appealing to brands by sharing insights and addressing their bot problem. First, Twitter has suspended or deleted more than three million accounts in the...
It has certainly been a trying time for Facebook these last few months. First, it was fake news, and now privacy concerns have hit an all-time high. Facebook lost about $100B in market value over these issues. Is the mistrust among users and a significant...
Are you still trying to figure out how chatbots have evolved and whether artificial intelligence chatbots are ready for brand adoption? Do you need to establish a chatbot strategy that is right for your particular brand and marketing objective? Are you curious to learning different use cases...