There has been lots of talk about video in general, but most recently, a lot of brands are talking about using live video as part of their overall strategy on social. We’re here to help you determine when it’s best to use live video vs....
Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you...
When it comes to finding new customers, what happens on Facebook doesn’t have to stay on Facebook. In fact, lead generation ads on the platform are a great way to get contact information to help generate sales leads for your ongoing media initiatives. Here are...
Since Snapchat launched six years ago, a lot has changed and not just with app updates. At first it seemed like an app just to send goofy photos back and forth to family members. It evolved into something more that inspired creativity and Snapchat influencers...
With the number of digital shoppers in the US expected to reach 221 million next year, it’s important to find smart ways to remove barriers to purchasing. Facebook has made this doable with its product catalog feature, a container that stores all of your product...
Last year, at Cannes Lions, Facebook introduced Creative Hub as its newest feature dedicated to experimentation in our mobile-first world. They said, “This new, online interface will be a sandbox where agencies can play with different ad formats for online and mobile and experiment with what...
When I first heard about brands using Chatbots in marketing, specifically on their social media channels, I was skeptical. Maybe it’s because I wasn’t familiar with Chatbots. Maybe it’s because as a Community Manager- where my entire job is to build communities and facilitate authentic...
With thousands of people attending live events, both in-person and online, it’s extremely important for your brand to develop good social listening techniques. The social conversation exists whether your brand chooses to participate or not, so it’s critical to be able to listen to the...
Running a sweepstakes for your brand can be a great way to reward your loyal fans and find new ones. Doing a live video sweepstakes on Facebook is a new playing field and we think one that shouldn't be ignored. We’ve already touched on Facebook...
Listening to what your customers are saying about your brand and product(s) is an important part of any social media strategy. Tools that provide monitoring services are doorways into a world of product feedback, customer complaints & praise, competitor announcements, industry trends and much, much...
What are our customers spending their time doing? What are they saying about us on their channels when we aren’t being tagged? Is there a need they have that we could be fulfilling? How can we interact with them to show them that we get...
To produce a product that people want to buy can clearly be a difficult feat or we’d all be bajillionaires (unless you’re this guy). What’s trickier is understanding the actual consumer demand (or what will be next in demand). Here, I’ve compiled an initial list...