It’s 2016, which means we’re now officially closer to 2020 than we are to 2010. The future is all around us, but we at Ignite Social Media are obviously most interested in how that future is going to shape our most cherished environment: Social! Few...

22 January, 2016

What were you doing over the holidays? Although many trimmed the tree and got into the holiday spirit, millions of people decided to immerse themselves in Netflix’s most recent binge-worthy phenomenon – the 10-part documentary series Making a Murderer. The show follows the controversial case...

20 January, 2016

This week we see more announcements further confirming the intense competition of social networks to gain video views from users. Snapchat releases staggering video stats to put the pressure on Facebook, Periscope videos can now autoplay in Twitter, and rumors from CES indicate that Twitter...

18 January, 2016

It’s been a big year in the paid social media space.  With the close of the year upon us, here are  some of the lessons we learned. 1. Paid Social Shows No Sign of Slowing Down According to eMarketer, social network ad spending will reach over $10 Billion...

22 December, 2015

Facebook moves to improve Custom Audiences while Snapchat continues to evolve heading into 2016. All in this week’s Social You Should Know. Facebook Adds Matching Options to Custom Audiences Until recently, marketers had limited options when creating Custom Audiences on Facebook. However, this past week Facebook announced...

07 December, 2015

[br] This week we see a few recent updates from Snapchat, showing us the brand is getting serious about monetization. We also see some great (and not so great) examples of the early brands starting to utilize Facebook’s 360 degree video ads, and last but certainly...

23 November, 2015

It’s that time of year again, folks. Every digital or social media marketer you know is issuing proclamations or social network predictions about what’s in store in 2016. Don’t worry, it’s not the year of mobile again! Jokes aside, it’s true that the social landscape...

18 November, 2015
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