Facebook Changing Brand Pages Facebook announced this week that they are updating Brand Pages to better serve businesses and mobile devices. These updates include new and more prominent call-to-action buttons that appear under the Page cover photo and comprise activities closely linked to purchases such as...

13 September, 2015

TV Viewing Minutes Hang On, But Digital Mobile Skyrockets Some new information out this week shows interesting trends in terms of daily time spent on various media platforms. As you can see from the chart below, the number of minutes we spend consuming media continues to...

06 September, 2015

Content Marketing Budgets to Increase 59% by 2017 Content marketing and native advertising budgets are set to increase 59% and 46% respectively by 2017. We usually don’t write much about ourselves in these updates, but this week we announced a $500,000 investment in our sister company...

23 August, 2015

World’s First Ever Snapinar Held Snapchat is a very different social network and continues to grow meteorically. That’s why we hosted the world’s first “Snapinar,” a webinar hosted entirely on Snapchat. As with all Snapchat content, it disappears in 24 hours, so we cleverly saved it...

09 August, 2015

Snapchat Ever Snapchat “Snapinar” for Brands With Snapchat now the fastest growing network, and having one of the most engaged audiences in its competitive set, it’s certainly time for it to capture marketer’s attention. To help shed some light on the brand opportunities on this network,...

02 August, 2015

4 Tips to Engaging Millennials It’s no secret that marketing to millennials requires non-invasive marketing practices. They don’t respond to in your face tactics and are adamantly opposed to any brands that make them feel like they are being “targeted”. According to Snapchat, Facebook, Twitter and...

19 July, 2015

Facebook’s New Ad Formats When Facebook announced "Instant Articles" in May, the concept included Facebook hosting publisher’s content so they could provide a richer experience for the reader. At Cannes this week, Facebook indicated that they would use a similar mentality in new ad units they...

28 June, 2015

Remember Ello? It’s ba-aack – or at least it claims to be. If you don’t remember this blip of a social network that became the social network of the moment, for literally just a moment, don’t worry, you didn’t miss much. The app launched with some...

21 June, 2015