The year 2013 was the era of real-time marketing. Oreo set the benchmark with the infamous Super Bowl XLVII Tweet and since then, brands, filled with “Oreo Envy,” have tried tirelessly (unsuccessfully for most) to recreate this moment. However, 2014 snapped many brands out...

23 December, 2014

64% of Holiday Shoppers Report Purchases Inspired by Social Media Crowdtap released a Holiday Shopping Survey which revealed about 64% of shoppers are now using social media to help inspire their holiday purchases over traditional channels (TV and magazines). The study also found that different social channels impact...

22 December, 2014

How Community Management Has Changed While all sorts of chat rooms existed in the early 1990s, the role of a professional community manager really began around 2005 with the advent of the Forum Moderator. Over the years, the role has evolved from Friend to Brand Influencer,...

15 December, 2014

Social Now Drives More Website Traffic than Search An ongoing analysis of website referral traffic by Shareaholic (article by Buzzfeed) showed that social channels are now driving more traffic for sites than search. Social media is now responsible for 29.4% of all website traffic, yet social spending only...

07 December, 2014

Facebook Bundling 101 Facebook is trying to consolidate brand/publisher posting by collapsing multiple posts into one in an effort that’s currently packaged as a test. Ignite Strategy Director, Kailee VanDamia, explains it all and shares four tips for dealing with the change in this interesting post. Major Twitter...

23 November, 2014

Study: Organic Reach on Facebook Not Dead As we were among the first in the world to document last December, Facebook’s algorithm changes have severely damaged brand’s organic reach. But a new study from Socialbakers found that brands can still organically reach about 25% of their...

16 November, 2014

Does Social Impact the Bottom Line? More news on the social-commerce front, and it’s very encouraging. Business Insider recently reported that the top 500 retailers earned about $2.7 billion from social shopping in 2013, up 60% from the previous year. In comparison, the e-commerce market as...

08 November, 2014

Should Facebook Rooms Become Brands’ Shiny New Toys? Way back in the day, Internet chat rooms were topic based. In social media, profiles are generally aligned with the person, not the topic. Facebook just launched Rooms, a mobile-first system to allow people to gather to discuss...

01 November, 2014

IFTTT Expands Twitter Marketing Opportunities The popular automation tool, If This Then That (IFTTT), has announced its partnering with Twitter to allow new actions to be triggered based on Twitter searches, Twitter mentions, and tweets from a specific location. While this integration will open new and...

24 October, 2014

Facebook Announced Local Awareness Ads While Facebook is positioning its new Local Awareness Ads (launching in the US sometime in the next 3-4 weeks) as an opportunity for local businesses, this new ad format would allow any brand to reach their target via mobile Facebook ads when a...

11 October, 2014

  'Tis the planning season, which means marketers are solidifying their holiday campaigns for the most important retail season of the year. Here are four important data points to consider when planning your social media holiday campaign for 2014. What type of deal or incentive does your target audience...

07 October, 2014

“Ello, Is It Me You’re Looking For?” With apologies to Lionel Richie, the new social network Ello suddenly got a lot of buzz in the last two weeks. Their hook? They will never run ads or sell user data. As I explain to eCommerce Times in...

04 October, 2014
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