As social media marketers and community managers, our main goal is to get our audiences talking and interacting with the brands we represent. We preach a lot about crafting a brand personality by "humanizing" a product or service to actually connect and reach that goal....

24 October, 2012

As Facebook reached 1 billion active users and our team analyzed 7.6 million mentions of the #debates on Twitter, I’m going to make this week’s update entirely about social media and ROI, because we have a lot to share on it. No Way to Measure Social...

06 October, 2012

In my Saturday recap, we've got Facebook getting real by getting less fake. Twitter is increasingly clever on ad sales and Myspace is making a comeback attempt that isn’t being ridiculed. Lots of stuff happening this week, so here goes: Facebook Now Allows Real Gifts to...

29 September, 2012

This summer has certainly been a time of celebration for us here at Ignite Social Media as we hit our fifth anniversary as a company. We've used this landmark as an opportunity to reflect on how far the agency has come and how much each...

20 August, 2012