July showed Facebook introducing augmented reality ads, LinkedIn carousel ads and Snapchat’s Footprint feature. As we all know, the world of social media never sleeps. This year has been especially rocky for social media, as platforms scramble to figure out what new privacy policies mean...
While parenting a 13-year-old, I realized two things: first, I’m old and second, social media wasn’t a thing when I was a teen. To stay relevant to my ever-growing bundle of joy, I’ve had to dive into apps I otherwise wouldn’t use as much. Before...
In June, we saw many added Facebook features, as well as a new shopping basket feature on Instagram. This month, we saw Snapchat providing marketers more data & new ad formats on LinkedIn and Facebook. Need help making sense of social media trends? Let us...
There was a lot of movement this month on social, centered around new ways users can interact and customize their experiences. Read about how some of these updates could affect your brands plans. Brands beware, users might soon hit the (SNOOZE) button on you In an effort...
There has been lots of talk about video in general, but most recently, a lot of brands are talking about using live video as part of their overall strategy on social. We’re here to help you determine when it’s best to use live video vs....
Instagram hit the social media community with some major news this week. At an event in San Francisco, the photo and video-sharing app announced the launch of its newest innovation – IGTV. This new feature, which lives within Instagram and also as a standalone app,...
I don’t know about you, but the first half of 2018 has flown by to me. As social media marketers, we are constantly staying up to date on what is happening in the space and trying to anticipate what is going to happen next. We...
Controversy around Facebook’s privacy data consumed the news in April but in May, new features and announcements brought less cloudy news and more updates to look out for. Like: Facebook’s new rating system. Social Media Today reported that Facebook will be testing a new rating system for...
We understand that chatbots can be a little intimidating and a smidge overwhelming. The truth? These robots aren’t here to take over the world but to make it a little easier. We’ve pulled 3 examples of chatbots that have hit it out of the park! 1-800-Flowers During F8,...
Facebook has been a trending topic for some not-so-good reasons lately, and many were left wondering if the social media giant had met its downfall. CEO Mark Zuckerberg, however, was there to quell those concerns at F8 – Facebook’s annual developer’s conference. In addition to...
On this edition of Ignite Your Week, we discuss some recent Instagram updates: Story highlights and shoppable ad units. Instagram Story Highlights Instagram recently announced Story Highlights. You have probably started seeing these on your friend's profiles or on brand pages that you follow. The update allows...
This business with Cambridge Analytica is kind of a mess which makes distilling what’s really going on a challenge. Below I’ve included answers to some key questions to help you make sense of what’s going on. Was it a Hack or a Leak? Neither. At the time...