Last month, we hosted a webinar talking about the past 10 years, the present, and the future of social media. Overall, we had three major predictions on what the future of social media looks like. 1) Data Drives Standards & Sales Anyone who works with data/analytics is hoping...
Pardon me while I use my best grandpa voice. Back when Ignite started in 2007, social media was a simpler time. Myspace was the top social media site, Facebook was new, and we were fine with it. We didn't have all these newfangled networks to keep up...
We love when brands think outside of the box and try something a little different in their campaigns on social. You may have read our social media roundup of best in class brand social voices. We’ve put together a few brand examples that made us...
Snapchat can’t catch a break and Facebook cops to another measuring mishap. All that and more in this week’s Social You Should Know! More Signs of Trouble at Snapchat It was only a matter of time. Instagram continues to mimic elements of Snapchat that make made, the...
A new study shows just how much negative reviews matter, Twitter invests big on video, Facebook tests new features, and our sister company wins a Shorty Award for Small Agency of the Year all in this week’s edition of Social You Should Know. WHY NEGATIVE REVIEWS...
While Pinterest embraces its search engine reality, the FTC proves it knows how social networks work and Twitter starts to grow again, all in this week’s edition of Social You Should Know. Pinterest is Officially Embracing Its ‘Discovery Engine’ Status With the launch of their first advertising...
Snapchat and Instagram have recently released new features, while YouTube expands live broadcasting to channels with 1K subscribers. All that and more in this week’s Social You Should Know. Snapchat Snap to Store, New Lenses Snapchat recently released a new feature called Snap to Store. The feature...
Instagram Copies Snapchat (Again) and Facebook Puts a New Twist on Video Metrics. All that and more in this week’s Social You Should Know. Instagram Replicates another Snapchat Feature If you have been keeping tabs on what features Instagram is rolling out to compete...
The social media industry changes rapidly and if you don’t keep up with the latest trends, you may be left in the dust by your competitors. At the start of the year, we wrote about the four trends social media marketers should expect in 2017....
Can the world handle two Facebook news feeds? We may find out, plus automated Canvas ads and Instagram stories expand opportunities for advertisers, in this week’s Social You Should Know. Instagram Offers Stories Ads Globally and FB Automates Canvas Instagram has made Stories ads officially available...
LinkedIn makes more UX changes by launching curated stories, Twitter gives Periscope additional monetization with pre-roll ads, and Instagram takes a new stand on fighting NSFW images in this week’s edition of Social You Should Know. LinkedIn Launches Trending Storylines Since Microsoft’s acquisition of the channel,...
Will Facebook Stories Get Users to Create More Original Content? It’s no secret Facebook has been seeing declines in original posts by users on the platform. Taking yet another play from Snapchat, Facebook has been testing Facebook Stories in Ireland. It announced last week it will...