A hip-hop mogul just unlocked the key to Snapchat marketing. While brands have been trying to demystify the social network, DJ Khaled snuck in and became the King of it overnight. So, what can your brand learn from the newly minted King, who now boasts...

19 February, 2016

Is your brand Facebook obsessed? It's hard to avoid the behemoth social network. Many brands make it their top priority for all of the right reasons. Particularly brands with limited resources who aren't quite sure they are able to spread them across managing multiple channels. However, there is...

13 January, 2016

Folks, who are both thrilled about the possibilities and/or worried about spam or clutter due to Twitter's recent announcement regarding possibly increasing the platform's character limit to 10,000, don't need to worry or get overly excited. This has nothing to do with you. This is Twitter trying...

07 January, 2016

Twitter's recent announcement that they are deprecating the Twitter Share Count API is giving some marketers heart palpitations, but to me this is a sign of a company that's finally maturing albeit in ways that will make life difficult to marketers in the short-term. Here's...

08 October, 2015

This morning I logged into Facebook and  saw that my friend’s baby woke her up at 3:00 a.m. for the day. Another friend came down with the flu and a coworker hurt her wrist in a car accident. I found myself torn. If I Liked these status updates,...

02 October, 2015

Clients often ask us about hosting Twitter Parties, a new topic for most and one that many aren't always sure about when accessing the time and resources necessary for pulling one off successfully. While Twitter Parties can have excellent results for brand awareness and advocate...

29 January, 2015

A few days ago, Snapchat updated its app with new features to emphasize the ‘chat’ aspect of the platform. This is Snapchat's first major update since they introduced Stories in October of last year. With two-new features, text messaging and video chatting, Snapchat is looking...

05 May, 2014

In the world of social media the “Big 3” are no longer dominating. Facebook has seen 3-million teens leave its site in the past three years. The once small platforms like Instagram and Snapchat have risen to the big leagues with Facebook purchasing Instagram for $1 billion,...

28 January, 2014

Instagram is fun, but it's a lot more fun when it isn't full of photos of your friend's kids or their McDonald's coffee cups. Here are my five favorite Instagrammers this week: @_THEREDCHAIR Who it is: Chris Rief photographs a simple red chair in various locations, creating...

25 October, 2013