Twitter is stepping up their targeting game. Last month they introduced event targeting, which allows advertisers to reach audiences interested in specific events. This new targeting option has been added to the additional targeting criteria on the Twitter ads dashboard where you can easily browse...

27 August, 2015

Following the move of Facebook, Pinterest, and Instagram in introducing new functionality and eCommerce ad units, Twitter’s most recent announcement reveals two new features: Product Pages and Collections. Keep in mind that while many articles have lumped these features together, the two are very different and...

06 July, 2015

Community Managers and customer care representatives everywhere are rejoicing at Twitter’s latest announcement regarding character limit. Beginning in July 2015, the 140-character limit for Direct Messages will be put the death (R.I.P.). It’s rumored that there will be a new 10,000 character limit put in...

17 June, 2015

In late May, Twitter and Google solidified a partnership to begin embedding tweets in Google search results.  Now that we're starting to see what this integration looks like in the wild, let's dive into this a little further and reveal what this means for brands moving...

11 June, 2015

If you've spent time on Twitter, you've seen them. Depending on how much time you've spent on Twitter, you've probably wondered "what are these doing here?" No, not trolls, but the elusive blue and white verification badges. First handed out in 2009, these little badges seen on...

16 April, 2015

Although I'm considerably biased, the North Carolina food trucks scene around the Triangle is one of the best. I figured I'd combine my two loves of social media and food trucks into one blog post. Here are 10 North Carolina food trucks (in alphabetical order) you should...

07 August, 2014

This week, #NationalIceCreamDay made way for #NationalVanillaIceCreamDay, which lead to #NationalMilkChocolateDay, #NationalCheesecakeDay, #NationalLipstickDay, and #NationalMuttDay. Every day so far this week, there has been something to celebrate. And, why not? If people are going to tweet about unique holidays, why not join the party and show...

07 August, 2014

So you clicked? Yes! The good news is that unlike 99% of articles that share a title like the one above, this one is actually going to be worth your precious click. I’m here to teach you a Twitter trick that almost no one knows. Here’s...

22 July, 2014

The World Cup might be over (for now), but tweets live forever. Here are our top branded tweets and some lackluster attempts from the 2014 FIFA World Cup. The best Adidas It’s a team game, but an entire nation wins. #allin pic.twitter.com/snZUtMPXnS — adidas (@adidas) July 13, 2014 Oh, Adidas,...

14 July, 2014

Back in December, you may have heard some discussion surrounding Twitter’s new advertising product: Tailored Audiences. Late last week, Twitter took retargeting ads a step further with the introduction of a new website tag. Advertisers who have already created a snippet of code for Twitter’s conversation...

16 June, 2014
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