On Monday, Twitter announced a new feature for ad-buying users: native tweet scheduling, and community managers everywhere rejoiced. Other social media channels, like Facebook, have allowed native scheduling for a while now. It seems that Twitter is eager to catch up as it approaches its...

15 October, 2013

October is here, which means it's playoff time for America's favorite pastime: Major League Baseball. The division champions have been crowned and the Wild Card teams are hoping for the chance to pull the big upset and prove that they deserve to play in the...

02 October, 2013

If you were hoping to read about some controversial surgery that could enhance your tweeting abilities, I'm afraid you'll be disappointed. However, what you will find is something much, much better. Mercy Health, a regional medical system located in Western Michigan, live tweeted a kidney transplant...

22 August, 2013

At Ignite Social Media, we love a healthy debate and JELL-O's most recent Twitter campaign, Fun My Life #FML, has us talking. In this blog post, two of our community managers, Thea Neal (Pro JELL-O #FML) and John Patterson (Con JELL-O #FML), enter the ring...

03 June, 2013

There are so many benefits and opportunities for brands to market themselves via social media. But, as we all know, sometimes you have to take the bad with the good. So what do you do when a customer takes to Twitter to complain? The Triangle Business...

21 May, 2013

In the conversational, sometimes casual world of Twitter, good grammar and clean style remain essential for keeping your followers tuned into your message. Whether you're a major brand or an individual tweeting from a professional account—even if you just use Twitter in your personal life—the...

02 May, 2013

March Madness is here! The 2013 NCAA Men's Basketball Tournament has officially kicked off, and the field is already down to 64 teams. People go pretty crazy (mad even) when filling out their brackets, and the reasons for choosing each school are different for everybody....

21 March, 2013

On February 20, 2013, Twitter announced that it would be launching the Twitter ads API, only the third social media juggernaut to do so behind Facebook and LinkedIn. With this announcement being one the "biggest social media launches in a year," according to Michael Lazerow,...

13 March, 2013

Last year, the @LAKings Twitter handle accomplished something unprecedented. Between April 12, 2012 and June 14, 2012, the handle gained 87,358 new followers (a 224% increase). Riding the team's playoff success, the handle's combination of wit, trash talk, and fan engagement caused the Twitter account...

17 January, 2013

2012 has been an exciting year for Twitter because many more businesses are employing social media marketing tactics. This article takes a look at some of the best and worst branding campaigns on Twitter from 2012....

06 December, 2012

I had the pleasure of attending this year's Internet Summit in Raleigh, NC. One of the sessions I found most interesting was on the topic of Twitter Marketing presented by Brent Herd (@brentherd). Brent was a great speaker who was able to keep the audience...

05 December, 2012