In the fast-paced world of social media marketing, video content reigns supreme. Short-form videos, in particular, have exploded in popularity across platforms. But as marketers, we need to ask ourselves: what really counts as a view? Understanding how different platforms measure video views is important...
If your question is, "Do video views count as engagements in social media marketing?" the answer is simple and clear. YES. The industry standard is to count video views as engagements.Now, if your question is, "Should video views count as engagements in social media marketing?"...
You're probably here because you're looking for ways to spice up your brand with the best video content, right? Here's your ultimate guide to video content marketing, including tips on how to get started, what to film, and where to post it for maximum reach. ...
Wondering how to engage your social media audience and make them stop in their feed to view your content? Create engaging video. As you focus on your brand’s social media strategy development for the new year, ensure that video is part of your content mix....
Pinterest began testing video ads that take up the entire width of a user’s mobile device – Promoted Video at max width – in early June. This week, the ad unit debuted to all advertisers on the platform. In their release, Pinterest advised on best...
For a long time, YouTube was the go-to space for finding, posting, and discovering videos. When monetization rolled around on YouTube, it was certainly the most sought after social channel to make money from video content. However, with the launch of new tools on Facebook...
Instagram hit the social media community with some major news this week. At an event in San Francisco, the photo and video-sharing app announced the launch of its newest innovation – IGTV. This new feature, which lives within Instagram and also as a standalone app,...
Watch out, YouTube, Facebook is pulling no punches! Facebook is not only expanding their video platform, Facebook Watch, they are also dominating in the branded video space. Facebook Watch In 2017, Facebook launched a video platform called ‘Facebook Watch’ which is a hub for longer-form video...
If you’ve been on any social media platform within the last week, you’ve probably seen many posts surrounding Mother’s Day. For this holiday, many of the industry’s biggest brands have a great reason to participate in marketing to moms, daughters, fathers and more. According to...
When you think of live video, Facebook may be the first platform that comes to mind. They’ve certainly made the biggest push for it over the past year or so. But, there are plenty of other platforms that are worth considering. Twitter, Instagram, Periscope, and...
Running a sweepstakes for your brand can be a great way to reward your loyal fans and find new ones. Doing a live video sweepstakes on Facebook is a new playing field and we think one that shouldn't be ignored. We’ve already touched on Facebook...
Facebook Live, one of the most exciting, engaging social media tools available, is captivating both people and brands alike. From live makeup tutorials to live product reveals to live movie premieres, the potential for this Facebook tool is nearly limitless. It’s no longer a question of...