01 Aug Back to School Basics for Social Media
As the days of summer draw to a close, parents need to hit the store before their kids can hit the books. Thanks to big retailers using the lull in summer sales to push back-to-school shopping even earlier, stocking up on supplies now happens months before class is actually in session. Ready to create back-to-school content that makes the grade? Put your thinking caps on—it’s as easy as ABC.
Tailor Your Content
Social media has outpaced other outlets as the place where parents and students research products, find recommendations, and get inspiration. That being said, back-to-school season looks a lot different depending on your target audience and demographics. Parents of young children will be looking for first-day-of-school photo ideas, lunchbox options, and the best school supplies, while high school and college students are searching for accessories, décor, and gadgets. Study your audience and tailor your messaging to reflect their unique wants and needs.
Target Your Audience
Earn an A+ in engagement by targeting your audience in the places they’re most likely to engage. Reach mom while she’s planning lunches and back-to-school photoshoots on Pinterest or chatting about class lists with her friends on Facebook. For students, utilize engaging mobile first content (Instagram posts and Stories, for example) to showcase products, ideas, and aspirational imagery that gets them excited about the upcoming school year.
Highlight Your Products
The National Retail Federation anticipates that the average family will spend $669.28 on back-to-school shopping—a number that makes it the second-biggest selling season of the year. With those kinds of numbers, you need to make sure your product stands out and is worth the money. Laptops, décor, accessories, lunchboxes, notebooks, backpacks and snacks are all top of mind during the back-to-school shopping season, but no matter what product you decide to feature, delight your audience with playful GIFS, helpful videos, beautiful visuals and innovative contests and deals that put your product front and center.
Make Use of Video
Video is a must for social. While we won’t go into all the stats that prove this (here are just a few) keep in mind that a whopping 85% of the total US internet audience watches videos online. Leveraging video on social media is necessary to capture the attention of a content-hungry audience, but even more so in a crowded and highly competitive landscape. Utilize video whenever possible to showcase products, provide helpful tips and tricks, or relate to your audience (#MomLife, anyone?) We guarantee you’ll see your engagement and share rates skyrocket.
Pencils down! That’s all the tips and tricks we have to share with you for this round, but if you’re looking for even more social tips and tricks, contact us!
