03 Jan The Top 50 Branded Facebook Fan Pages of 2011 versus 2010

Posted at 15:13h in Facebook Marketing by

For two years now, I’ve been tracking the Top 50 Branded Facebook Fan Pages by size. We typically do this every month, and we’ve also ranked them by the impressions they generate, by how many friends their fans have, by percentage of active fans, and by how often they post.

From 2009 to 2010, we saw 19 new brands come on to the Top 50 list. In 2011, the list stabilized, and only 6 of the Top 50 are new.

Biggest Winners, Biggest Losers

Of those that were on the list both years, these brands moved up the most during the year:

  1. Burberry, up 17 spots to #30, growing 177%;
  2. Target, up 11 spots to #39, growing 124%;
  3. Xbox, up 10 spots to #20, growing 114%
  4. Playstation, up 8 spots to #12, growing 144%; and
  5. McDonalds, up 7 spots to #19, growing 83%.

Special shout out to MTV, which was also the 2nd fastest grower on last year’s list (gaining 23 spots). This year, they climbed all the way to Number 5, growing an impressive 126%.

Of those that were on the list both years, these brands fell the most during the year:

  1. Down 9 spots each are Zara, Victoria’s Secret Pink, Google Chrome and Mountain Dew;
  2. Down 8 spots each are Starburst, Reese’s and Taco Bell; and
  3. Down 7 spots each are Starbucks Frappuccino, Walt Disney World and Lacoste.

Something may have changed at Dr. Pepper this year. In 2010, they were the fastest growing brand, moving up 25 spots on 698.5% growth. This year, they fell 6 spots on 45% growth.

Falling Off the List

This year’s list does not include any of these 6 brand who had been on last year’s list. We said goodbye to:

  1. Puma (had been 48)
  2. Buffalo Wild Wings (had been 45)
  3. 5 Gum (41)
  4. Nike (49)
  5. Forever 21 (44)
  6. Chick-fil-a (46)

Every fan page we track grew in 2011, but those that fell simply didn’t grow as fast as the rest of the group.

The Top 50 Branded Facebook Fan Pages of 2011 versus 2010

CURRENT RANK (12/29/11) RANK BY FAN COUNT (12/28/10) CHANGE IN RANK FANS AS OF 12/28/10 FANS AS OF 12/29/2011 % INCREASE
1 Facebook 1 0 31,101,542 57,063,294 83%
2 YouTube 2 0 25,347,918 48,429,625 91%
3 Coca-Cola 3 0 21,379,704 36,550,760 71%
4 Disney 6 2 15,503,025 29,774,063 92%
5 MTV 9 4 13,080,317 29,561,231 126%
6 Starbucks 4 -2 18,982,636 26,545,854 40%
7 Red Bull 8 1 14,555,661 25,192,426 73%
8 Oreo 5 -3 16,153,388 23,726,721 47%
9 Converse All Stars 10 1 12,150,955 21,006,933 73%
10 Converse 12 2 10,268,722 20,797,579 103%
11 Skittles 7 -4 14,560,811 19,627,492 35%
12 Playstation 20 8 7,514,658 18,367,552 144%
13 iTunes 13 0 9,719,768 17,915,092 84%
14 Victoria’s Secret 11 -3 10,838,550 16,330,801 51%
15 Pringles 15 0 8,639,166 16,251,773 88%
16 Live Messenger 14 -2 9,354,915 14,390,925 54%
17 Monster Energy 16 -1 7,914,762 12,853,342 62%
18 Ferrero Rocher 23 5 7,002,242 12,623,150 80%
19 McDonalds 26 7 6,654,420 12,188,826 83%
20 Xbox 30 10 5,659,832 12,100,906 114%
21 Nutella 22 1 7,150,781 11,905,158 66%
22 adidas Originals 25 3 6,663,658 11,469,479 72%
23 Walmart new 11,144,098
24 Disneyland 27 3 6,650,632 10,931,713 64%
25 Dr. Pepper 19 -6 7,517,036 10,919,436 45%
26 Zara 17 -9 7,674,496 10,789,792 41%
27 Victoria’s Secret Pink 18 -9 7,652,191 10,677,457 40%
28 Disney Pixar 24 -4 6,850,695 10,356,352 51%
29 Starburst 21 -8 7,318,221 10,184,110 39%
30 Burberry 47 17 3,636,234 10,069,386 177%
31 Levi’s new 9,530,173
32 Nike Football 35 3 4,360,048 9,171,304 110%
33 Subway 37 4 4,312,319 9,065,885 110%
34 Blackberry 36 2 4,320,222 8,916,815 106%
35 H&M 29 -6 5,901,253 8,883,490 51%
36 Reese’s 28 -8 6,365,407 8,221,632 29%
37 National Geographic 43 6 3,924,632 8,080,827 106%
38 Starbucks Frappuccino 31 -7 5,456,418 8,074,557 48%
39 Target 50 11 3,537,480 7,924,384 124%
40 Taco Bell 32 -8 5,216,580 7,660,957 47%
41 Walt Disney World 34 -7 4,998,360 7,568,390 51%
42 Google Chrome 33 -9 5,182,937 7,564,216 46%
43 BMW 39 -4 4,187,602 6,982,735 67%
44 Pepsi new 6,880,095
45 Lacoste 38 -7 4,206,561 6,866,403 63%
46 Zoosk new 6,771,471
47 Mozilla Firefox 58 11 3,284,280 6,500,288 98%
48 Hollister 42 -6 3,974,089 6,403,039 61%
49 Mountain Dew 40 -9 3,993,312 6,306,033 58%
50 DC Shoes new 6,277,843

For the full methodology, please see the original post.

Any surprises on this list for you?



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