01 Nov Top 50 Branded Facebook Fan Pages – October 2010
In a strong month for fan growth (average growth of the top 50 was 22.19% in October), we’ve had a change in the top 5 branded Facebook fan pages since September, with YouTube edging out Starbucks for the #2 spot on the list. Converse All Stars broke into the top 10 and MTV continued its strong run, growing over 47% in the month of October alone.
It was a strong month for these top fan pages, although certain pages fared better than others.
Biggest Movers
The top 50 branded Facebook fan pages moved around quite a bit in October, and the fastest movers were:
- Playstation, up 8 to #29
- Blackberry, up 8 to #40
- Taco Bell, up 5 to #32
- MTV, up 4 to #11
- Monster Energy, up 4 to #21
- Forever 21, up 4 to #39
Biggest Losers
Only one fan page in the Top 50 lost fans in October (Chase Community Giving, losing 0.43% of fans), and the pages that lost the most in terms of ranking were:
- Chase Community Giving, down 7 to #45
- Kellogg’s Pop Tarts, down 6 to #48
- Big Prize Giveaways, down 6 to #37
- Chick-fil-A, down 5 to #34
- Krispy Kreme Doughnuts, down 4 to #50
- Ferrero Rocher, down 4 to #26
Fastest Growth, New to the List
Only BMW (debuting at #38) and Abercrombie & Fitch (debuting at #43) are new to the list this month, displacing Playfish and Dunkin’ Donuts, which fell off the list.
These fan pages grew at the fastest rate in October:
- MTV, up 47.40%
- Playstation, up 46.42%
- Monster Energy, up 37.91%
- Blackberry, up 37.08%
- Converse, up 37.02% (while sister page Converse All Stars was up 36.35%)
And with that, here are the Top 50 branded Facebook fan pages as of October 28, 2010 (click on a link in the table to go to any page):
| Current Rank (10/28/10) | Rank by Fan Count (09/28/10) | Change in Rank | Fans as of 09/28/10 | Fans as of 10/28/10 | % increase | |
|---|---|---|---|---|---|---|
| 1 | 1 | 0 | 19,653,588 | 23,901,238 | 21.61% | |
| 2 | YouTube | 3 | 1 | 14,215,637 | 18,174,503 | 27.85% |
| 3 | Starbucks | 2 | -1 | 14,218,444 | 16,213,132 | 14.03% |
| 4 | Coca Cola | 4 | 0 | 12,556,978 | 15,541,729 | 23.77% |
| 5 | Oreo | 5 | 0 | 10,176,168 | 12,405,848 | 21.91% |
| 6 | Skittles | 6 | 0 | 9,832,472 | 11,738,649 | 19.39% |
| 7 | Red Bull | 7 | 0 | 8,689,176 | 10,443,210 | 20.19% |
| 8 | Disney | 9 | 1 | 6,697,063 | 8,844,085 | 32.06% |
| 9 | Victoria’s Secret | 8 | -1 | 7,274,246 | 8,587,928 | 18.06% |
| 10 | Converse All Stars | 12 | 2 | 5,663,399 | 7,721,821 | 36.35% |
| 11 | MTV | 15 | 4 | 5,048,277 | 7,441,260 | 47.40% |
| 12 | iTunes | 10 | -2 | 6,097,291 | 7,282,202 | 19.43% |
| 13 | Windows Live Messenger | 11 | -2 | 5,852,586 | 7,026,465 | 20.06% |
| 14 | Victoria’s Secret Pink | 13 | -1 | 5,263,753 | 6,202,702 | 17.84% |
| 15 | Zara | 14 | -1 | 5,154,072 | 6,167,761 | 19.67% |
| 16 | Converse | 19 | 3 | 4,499,899 | 6,165,899 | 37.02% |
| 17 | Pringles | 16 | -1 | 4,997,977 | 5,968,107 | 19.41% |
| 18 | Starburst | 18 | 0 | 4,520,979 | 5,525,403 | 22.22% |
| 19 | Nutella | 17 | -2 | 4,602,038 | 5,360,256 | 16.48% |
| 20 | Dr. Pepper | 20 | 0 | 4,204,756 | 5,338,458 | 26.96% |
| 21 | Monster Energy | 25 | 4 | 3,718,518 | 5,128,376 | 37.91% |
| 22 | adidas Originals | 21 | -1 | 4,139,141 | 4,940,607 | 19.36% |
| 23 | Disney Pixar | 26 | 3 | 3,661,844 | 4,642,155 | 26.77% |
| 24 | H&M | 24 | 0 | 3,784,251 | 4,615,132 | 21.96% |
| 25 | Reese’s | 23 | -2 | 3,828,904 | 4,575,040 | 19.49% |
| Current Rank (10/28/10) | Rank by Fan Count (09/28/10) | Change in Rank | Fans as of 09/28/10 | Fans as of 10/28/10 | % increase | |
| 26 | Ferrero Rocher | 22 | -4 | 3,942,660 | 4,572,020 | 15.96% |
| 27 | Disneyland | 27 | 0 | 3,177,055 | 4,107,771 | 29.29% |
| 28 | McDonalds | 28 | 0 | 3,124,182 | 3,952,404 | 26.51% |
| 29 | Playstation | 37 | 8 | 2,653,901 | 3,885,892 | 46.42% |
| 30 | Xbox | 32 | 2 | 2,794,545 | 3,592,372 | 28.55% |
| 31 | Walt Disney World | 30 | -2 | 2,802,931 | 3,572,924 | 27.47% |
| 32 | Taco Bell | 36 | 5 | 2,710,623 | 3,529,929 | 30.23% |
| 33 | Starbucks Frappuccino | 33 | 0 | 2,767,368 | 3,375,270 | 21.97% |
| 34 | Chick-fil-a | 29 | -5 | 3,059,084 | 3,342,787 | 9.27% |
| 35 | Buffalo Wild Wings | 34 | -1 | 2,762,961 | 3,191,348 | 15.50% |
| 36 | Kohl’s | 35 | -1 | 2,759,110 | 2,877,357 | 4.29% |
| 37 | Big Prize Giveaways | 31 | -6 | 2,796,302 | 2,813,242 | 0.61% |
| 38 | BMW | N/A | N/A | N/A | 2,808,485 | N/A |
| 39 | Forever 21 | 43 | 4 | 2,173,990 | 2,783,432 | 28.03% |
| 40 | Blackberry | 48 | 8 | 2,026,826 | 2,778,432 | 37.08% |
| 41 | Puma | 39 | -2 | 2,358,144 | 2,768,890 | 17.42% |
| 42 | Google Chrome | 40 | -2 | 2,327,038 | 2,618,302 | 12.52% |
| 43 | Abercrombie & Fitch | N/A | N/A | N/A | 2,581,575 | N/A |
| 44 | Nike | 45 | 1 | 2,111,158 | 2,570,440 | 21.75% |
| 45 | Chase Community Giving | 38 | -7 | 2,537,236 | 2,526,383 | -0.43% |
| 46 | Subway | 44 | -2 | 2,170,433 | 2,517,582 | 15.99% |
| 47 | Adidas Football | 49 | 2 | 1,978,571 | 2,435,051 | 23.07% |
| 48 | Kellogg’s Pop-Tarts | 42 | -6 | 2,180,296 | 2,431,709 | 11.53% |
| 49 | Mozilla Firefox | 50 | 1 | 1,977,779 | 2,371,388 | 19.90% |
| 50 | Krispy Kreme Doughnuts | 46 | -4 | 2,037,124 | 2,347,177 | 15.22% |
Disclosures and Methodology
Two of our clients are in the top 50 list: Windows Live Messenger and Nike.
If you’re curious to see what types of pages make the list and what don’t, please see my original post listing the Top 50 Branded Facebook Fan Pages.
