03 Jan Top 50 Branded Facebook Fan Pages of 2010 versus 2009
19 of the Top 50 branded Facebook Fan Pages of 2010 were not on the Top 50 list from 2009, just one indicator of how much movement we saw over the past year. And the biggest mover in our list, MTV, saw growth of 1,040%, moving from 1.1 million fans to 13.1 million fans in just 12 months. The pages that stayed on the list grew, on average, 377% in 2010. That’s impressive growth.
We also saw some major brands drop off the list in the last year, among them Pizza Hut, Kellogg’s Pop Tarts, Best Buy and Playfish.
New brands arrived as well, as 2010 saw Converse, Monster Energy, Playstation and Xbox come on the list, among others.
Top Branded Facebook Pages of 2010
Without further adieu, here are the top 50 Branded Facebook Pages of 2010. Note that you can visit any of these fan pages by clicking on their name in the table.
| Current Rank (12/28/10) | Rank by Fan Count (12/29/09) | Change in Rank | Fans as of 12/29/09 | Fans as of 12/28/10 | % increase | |
|---|---|---|---|---|---|---|
| 1 | 1 | 0 | 6,572,828 | 31,101,542 | 373.18% | |
| 2 | YouTube | 4 | 2 | 3,851,071 | 25,347,918 | 558.20% |
| 3 | Coca Cola | 3 | 0 | 4,077,848 | 21,379,704 | 424.29% |
| 4 | Starbucks | 2 | -2 | 5,259,550 | 18,982,636 | 260.92% |
| 5 | Oreo | 7 | 2 | 2,880,294 | 16,153,388 | 460.82% |
| 6 | Disney | 6 | 0 | 3,038,122 | 15,503,025 | 410.28% |
| 7 | Skittles | 5 | -2 | 3,545,453 | 14,560,811 | 310.69% |
| 8 | Red Bull | 15 | 7 | 2,139,357 | 14,555,661 | 580.38% |
| 9 | MTV | 32 | 23 | 1,146,716 | 13,080,317 | 1040.68% |
| 10 | Converse All Stars | new | 12,150,955 | |||
| 11 | Victoria’s Secret | 13 | 2 | 2,338,469 | 10,838,550 | 363.49% |
| 12 | Converse | new | 10,268,722 | |||
| 13 | iTunes | 9 | -4 | 2,635,610 | 9,719,768 | 268.79% |
| 14 | Live Messenger | 11 | -3 | 2,484,312 | 9,354,915 | 276.56% |
| 15 | Pringles | 8 | -7 | 2,802,303 | 8,639,166 | 208.29% |
| 16 | Monster Energy | new | 7,914,762 | |||
| 17 | Zara | 18 | 1 | 1,692,296 | 7,674,496 | 353.50% |
| 18 | Victoria’s Secret Pink | 19 | 1 | 1,612,431 | 7,652,191 | 374.57% |
| 19 | Dr. Pepper | 44 | 25 | 941,392 | 7,517,036 | 698.50% |
| 20 | Playstation | new | 7,514,658 | |||
| 21 | Starburst | 21 | 0 | 1,506,993 | 7,318,221 | 385.62% |
| 22 | Nutella | new | 7,150,781 | |||
| 23 | Ferrero Rocher | 12 | -11 | 2,413,264 | 7,002,242 | 190.16% |
| 24 | Disney Pixar | 47 | 23 | 893,527 | 6,850,695 | 666.70% |
| 25 | adidas Originals | 14 | -11 | 2,221,284 | 6,663,658 | 199.99% |
| Current Rank (12/28/10) | Rank by Fan Count (12/29/09) | Change in Rank | Fans as of 12/29/09 | Fans as of 12/28/10 | % increase | |
| 26 | McDonalds | 20 | -6 | 1,514,627 | 6,654,420 | 339.34% |
| 27 | Disneyland | 36 | 9 | 1,077,030 | 6,650,632 | 517.50% |
| 28 | Reese’s | 23 | -5 | 1,443,577 | 6,365,407 | 340.95% |
| 29 | H&M | 22 | -7 | 1,453,309 | 5,901,253 | 306.06% |
| 30 | Xbox | new | 5,659,832 | |||
| 31 | Starbucks Frappuccino | 25 | -6 | 1,423,329 | 5,456,418 | 283.36% |
| 32 | Taco Bell | new | 5,216,580 | |||
| 33 | Google Chrome | new | 5,182,937 | |||
| 34 | Walt Disney World | new | 4,998,360 | |||
| 35 | Nike Football | new | 4,360,048 | |||
| 36 | Blackberry | new | 4,320,222 | |||
| 37 | Subway | 28 | -9 | 1,255,066 | 4,312,319 | 243.59% |
| 38 | Lacoste | 31 | -7 | 1,152,021 | 4,206,561 | 265.15% |
| 39 | BMW | new | 4,187,602 | |||
| 40 | Mountain Dew | new | 3,993,312 | |||
| 41 | 5 Gum | 48 | 7 | 869,800 | 3,982,916 | 357.91% |
| 42 | Hollister | new | 3,974,089 | |||
| 43 | National Geographic | new | 3,924,632 | |||
| 44 | Forever 21 | new | 3,861,508 | |||
| 45 | Buffalo Wild Wings | 41 | -4 | 1,025,404 | 3,765,505 | 267.22% |
| 46 | Chick-fil-a | 29 | -17 | 1,243,599 | 3,644,466 | 193.06% |
| 47 | Burberry | new | 3,636,234 | |||
| 48 | Puma | 27 | -21 | 1,293,254 | 3,574,725 | 176.41% |
| 49 | Nike | new | 3,548,441 | |||
| 50 | Target | new | 3,537,480 |
Biggest Winners, Biggest Losers
Of those who were on both lists, the biggest gainers (in terms of ranking) were:
- Dr. Pepper (+25)
- MTV (+23)
- Disney Pixar (+23)
- Disneyland (+9)
- Red Bull (+7)
While many brands fell off the list, of those that stayed on, the biggest losers (in terms of ranking) were:
- Puma (-21)
- Chick-fil-a (-17)
- Ferrero Rocher (-11)
- adidas Originals (-11)
- Subway (-9)
Falling off the list
18 brands that were on the 2009 list didn’t make it on the 2010 list. I’ve listed them below, with their 2009 ranking in parenthesis:
- Big Prize Giveaways (10)
- Playfish (16)
- Apple Students (24)
- Kisses (26)
- Krispy Kreme Doughnuts (30)
- Slurpee (33)
- Kellogg’s Pop Tarts (34)
- Vitamin Water (35)
- Pizza Hut (37)
- Best Buy (38)
- Chase Community Giving (39)
- Dunkin Donuts (40)
- Breast Cancer Awareness (42)
- Ben & Jerry’s (43)
- Dippin’ Dots (45)
- Kohl’s (46)
- Duck Tape (49)
- Verizon (50)
Most of these pages grew in 2010, but not fast enough relative to the competion. Exceptions include Big Prize Giveaway and Chase Community Giving, which have been shedding fans, and Apple Students, which appears to have been disbanded by Apple. I had also included The NBA fan page in the first listing, but dropped it since other sports brands were not included in this particular list.
For the full methodology, please see the original post.
Anything surprise you about the data? I’m surprised that Kohl’s, which shot onto the list with a major promotion, didn’t continue to grow the page, for example. What strikes you?
