Ignite Social Media partnered with Crocs for social media sweepstakes and influencer programs.
CROCS #SquadGoalsSweeps
Results:
3.6M Total Impressions
11.1K Total Entries
Challenge:
Crocs wanted to promote awareness of their white clogs and build brand affinity among the teenage sports demographic.
Solution:
We enlisted school sports teams to capture content with white crocs that entered them into a sweepstakes for a chance to win white crocs for their squad and money for their school.
Successfully increased awareness of Crocs with a niche audience–teenage athletes
CROCS #Croctober
Results:
Total Impressions 46.6M
Total Engagements: 54K
Challenge:
Crocs was looking to drive awareness and enthusiasm around the classic clog with their existing audience.
Solution:
We activated our fans to share UGC of them in their crocs. We selected one ‘fan of the week’ and surprised & delighted with a new pair. We also enlisted influencers to create fun Halloween costumes with crocs and had them host a Halloween themed Twitter party.
Successfully Engaged Crocs Audience with their Hero Product
