Results:
55 MM impressions, exceeding our goal by 15%.
Drove heavy community engagement, including 4x the benchmark engagement rate
People spent over 631,000 minutes (or over 10,500 hours) engaging with our influencer content.
Challenge:
On the Border’s social presence was overly promotion and needed to differentiate itself. We developed a content strategy that focused on the brand’s key differentiators: fresh ingredients, beverage selection and fun atmosphere.
Solution:
We moved the brand away from using menu visuals in social and instead attending on-location shoots at OTB locations to generate social first assets. We also developed and executed an influencer campaign focusing on the chain’s unique patios.
