Results:
o Built and managed a Walgreens VIP Influencer Network, running over 75 programs over the course of several years.
o Generated over 25,000 pieces of content, over 1 billion impressions and well over 1M measurable engagements.
o Drove measurable sales lift for products featured in influencer programs.
Challenge:
Walgreens wanted to complement reach on their owned digital properties by reaching high-value shopping prospects across the social web. We did this at no cost to Walgreens by building and managing a supplier-funded program that repeatedly drove measurable sales lift. We also supported owned brands with custom influencer programs.
Solution:
We designed and managed influencer programs for more than 25 different brands sold at Walgreens from start to finish. We built a network of Walgreens VIP Influencers who could be deployed quickly and efficiently while continually adding new influencers to the process. This scalable solution provided targeted reach and proven content at scale.
