AI-generated influencers are making waves in social media marketing. These virtual personas promise brands full creative control, cost efficiency, and the ability to engage audiences 24/7. But do they actually work? And more importantly, should brands use them?Our take: probably not. Here’s why.What are AI...
Social media influencers have become central figures in today's digital marketing landscape, captivating audiences with their unique voices and engaging content. While the allure of high earnings from brand partnerships and sponsored posts is strong, the reality of influencer income is often more complex than...
In the digital marketing landscape, social media influencers and content creators play distinct roles. While often used interchangeably, these terms represent different approaches to online presence and audience engagement.Our sister agency, Carusele, did a deep dive on this topic on their blog the other day,...
In the ever-evolving world of retail marketing, it's often the unexpected brands that deliver the most inspiring and effective influencer campaigns.Big Lots, the discount home goods retailer, is one such brand that has defied expectations and found tremendous success in leveraging influencer partnerships to drive...
You may have seen some buzz around something called “deinfluencing” and wondered what impact this emerging trend could have on influencer marketing strategies. In short, deinfluencing refers to a bit of backlash against non-stop sponsored recommendations from some influencers. Why the fatigue from followers? And...
Influencer marketing has exploded across industries in recent years as brands partner with popular social media creators to promote products. Now we’re seeing this trend increasingly make its way into US politics. Presidential campaigns have leveraged influencers for organic outreach and credibility with key voter...
Influencer marketing continues to be an essential part of most social media strategies. When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions.In this video, Senior Production Managers Courtney D'Aiuto and Susan Flower discuss the power of short-form video and...
Want the inside scoop on how to effectively leverage influencer marketing for your beauty brand? Over at our sister company Carusele, our influencer marketing experts just shared their top 15 tips for beauty brands looking to maximize their influencer marketing results. You'll even learn who "Shill Anything...
Influencer marketing can be a game-changer for garnering brand recognition and converting sales, but sometimes, influencers may behave badly or unexpectedly. In recent weeks, there have been some high-profile legal situations involving influencers. For example, a Twitch creator hosted a public event with product giveaways that...
Influencer marketing can drive sales for retail brands, but accurately tracking sales lift can be tricky. In a new blog post on Carusele, our digital marketing experts explain four methods for measuring influencer marketing ROI when it comes to in-store and online sales. The post...
No one can argue that TikTok is a powerful marketing tool. With over 1 billion active users, it's a prime place for brands looking to reach new audiences. With so much competition for attention on the platform, it can be tough to know who to trust...
This week, the FTC announced a major update that may impact your influencer marketing programs. The FTC released a new disclosures guide for influencers. While the intent behind the FTC's rule on disclosures remains the same, this new 101 guide for influencers provides updated guidance on...