29 Apr 2nd Annual Idaho Potato Video Contest
For those of you who don’t know, I’m going to Tetonia Idaho this summer for my honeymoon. Whenever I tell people that, they look at me quizically as if, “Out of all the places in the world, why Idaho?”.
Don’t worry, I understand. After all, it is hard not to think of Potatoes when you hear Idaho, and that’s why when I saw the following video on B.L. Ochman’s blog, I just had to share.
This video was developed by the Idaho Potato Commission to announce their second annual ITuber video contest. This year, they are extending the contest to high school students to extend the reach of the campaign. The contest is simple: all you have to do to enter is to make a funny skit with an Idaho potato.
While the video is pretty corny, it is a cute example of how a commission for potatoes can use social media to capture younger audiences and begin creating a brand identity for themselves in the process.
In my opinion,while I think this is a good step for the Potato industry of Idaho, I’m afraid that it will only hurt the tourism of Idaho even more :-).
