23 Sep Liquor Ads, Social Media Jobs, College, Radio | Topics That Are Igniting
New Social Media Guidelines for Liquor Ads
Effective September 30th, the Distilled Spirits Council of the United States will roll out new guidelines for marketing via social media sites and other digital platforms. Developed jointly by DISCUS and the European Forum for Responsible Drinking, the new requirements include age-gating along with instructions to forward content only to people of legal drinking age. In addition, spirits firms should monitor and remove “inappropriate” user-generated content and adopt privacy policies regarding personal data collection and use.
Hiring Demand for Social Media Skills Still on the Rise
According to a study by WANTED Analytics recruiters at direct employers and staffing firms placed more than 10,000 new online job ads that included requirements for social media skills during the month of August. Hiring demand for this skill set, up 94% from August 2010, reached an all-time high as additional business functions continue to implement strategies around social media.
Johns Hopkins, Harvard and Notre Dame at Top of New “Top 100 Social Media Colleges”
StudentAdvisor.com released their Fall 2011 Top 100 Social Media Colleges with John Hopkins, Harvard, and Notre Dame topping the list. Brian Carr, the website’s publisher, said they monitor 2000 colleges and universities on more than 100,000 data points to determine the rankings. Some effective uses include Tufts University which posts its lunch menus on Twitter, Louisiana State University which tweets what parking spaces are available in real-time, and the Thunderbird School of Global Management which has a GPS app for locating alumni.
Social Media’s Role in Radio Growing
A recent survey from public relations services firm News Generation shows emerging trends in how radio stations are integrating social media into their news gathering operations. Overall use of social media in the newsroom more than doubled since 2009. Opinions towards social media’s place in news are also changing. Two years ago, only 30% felt that keeping pace with technology and social media built listener loyalty and kept them tuned-in throughout the day. Now, 65% feel it helps break news faster, 58% believe it enhances listenership, and 62% feel its use provides another broadcast medium.
