02 Jan RFID Tags, NASCAR, Hyundai Race, Alabama | Topics That Are Igniting
Ski Resort Uses Social Media To Revolutionize How Photos Are Taken On Vacation
This winter, Vail Ski resort is integrating RFID tags to all lift passes and allowing people to earn rewards, track their stats, and share their photos through Epic Mix, a social network for skiers. Professional photographers around the mountains take pictures of you in action along with friends and family, allowing you to access them online or via the Epic Mix app. The photos are free but you have to pay to download high res versions and you are encouraged to share your pictures on various social media sites. The fact that you can leave your camera behind, that the photos are professionally shot, and that you can access them while on the go means this sort of product could revolutionize the way we get our vacation photos in the future.
Nascar Targets New Audiences, Revs Up Social Media Strategy
After a few bumpy years marked by declining TV ratings and weakened traction in the vital 18- to 34-year-old male demographic, Nascar regained some footing in 2011. To continue that improvement, the organization has embarked on a five-year plan with five key goals: Build the star power of individual drivers, increase engagement among children and college-age consumers, attract a multicultural fan base, craft more cohesive digital- and social-media strategies, and improve the racetrack experience for fans. To learn more about their future plans, read the interview with Nascar CMO Steve Phelps.
Hyundai Takes New Social Media Campaign To Times Square
Hyundai launched an inventive social marketing program called the “HYUNDAI RACE” at Times Square, one of the busiest city cross streets in the world. By downloading a controller app from the iTunes app store, participants played the HYUNDAI RACE featuring the all-new Hyundai Veloster on a massive billboard via Hyundai WiFi. HYUNDAI RACE is played by tilting a smart phone like one would steer a car. Players raced their Veloster against the clock and their scores were posted on the billboard and ranked amongst other players.
Year of Alabama Food Campaign Puts Dining Gems in Spotlight
The Alabama Tourism Department’s “The Year of Alabama Food” campaign in 2005 proved so popular that the state tourism agency is going back for seconds in 2012. This year’s campaign will feature an aggressive social media push that will include a Facebook page and a Twitter feed. The website yearofalabamafood.com goes live later this month and features directions and phone numbers to restaurants across the state, blog posts from many of Alabama’s top chefs, recipes of some of their favorite dishes, and an interactive element where visitors to the site can take pictures of and post comments about the places they visited and the dishes they tried.
