01 Aug Social Media Marketing Posts that are Igniting–8/1
Except for a trillion negative Cuil reviews, this week was a slow one in the social media blog world. Not sure whether it’s the end of the month or the end of the summer that’s slowing down your excitement, but we managed to dig up a few must-read posts for the week.
How to Measure Social Media ROI for Business
As a social media agency, every client is interested in how we measure results and what they should consider a successful campaign. This post is an honest discussion of what to expect. Aaron Uhrmacher does a good job of explaining that measurement in social media is difficult but not impossible. He then provides a few examples and solutions to appease even the most difficult to please CFO.
Tripit Employee Pretending to be Disgruntled Dopplr User?
This post made me laugh (twice). It’s a great example of the importance of transparency in social media. There are so many reporting tools out there today, you can stalk ANYONE who’s online. (Yes, we know you are reading this post right now! We could even instant message you in your browser if we wanted—but for now we’ll just quietly watch your every move…Creepy, huh?)
Search for “Cuil” on Cuil…They can’t find their own site!
This is just one of many posts I found about how Cuil will NEVER match Google, no matter how many gazillion pages they claim to have indexed. Even around this office, people are spending time on the site just to make fun of how bad it is. I won’t bash it though—you should never underestimate the power of the Google haters in this world.
How to make a video contest succeed—Or suck!
B.L Ochman has some interesting (and rather humorous) tips for video contests. Of course, our favorite suggestion from Ochman was “Don’t have some big ad agency handle the contest.” Even better was her rational that “Few agencies have a freaking clue about online marketing, let alone how to promote a contest through social media.”
Scott Monty posed this question over Twitter: How many social media experts does it take to change a light bulb? With an office full of social media experts, we at Ignite can tell you the real answer is ZERO. We’ll find some tool that can get it to change itself because we are just THAT GOOD! This post may only be funny to social media geeks but I couldn’t help sharing. Some of these answers are hilarious!
