02 Dec 4 Examples of Great Social Media Content and What You Can Learn From Them
If one thing is guaranteed when it comes to social media, it’s that content on the feed will never be in short supply. In just one day, users will scroll through 300 feet of content on social media – that’s enough content to span the height of the Statue of Liberty. With the perpetual appetite for fresh, exciting content you may be looking for inspiration for your next editorial planning session. To jumpstart your creativity, here are four social media examples of great content and what you can learn from them.
1. Frozen II Max Width Video Pin
This is a great example from Disney of utilizing a mobile-first ad unit on Pinterest in a disruptive way. As you can see, the asset is a max width video ad, but it was produced to initially appear is if it were two separate pins. This clever tactic makes users pause their endless scrolling for a moment and spend a little more time with your content.
2. Casper Instagram Ad Copy
This ad caught our eye, not necessarily because of the visual itself though. Rather, we were drawn to the cheeky copy. Ever have a moment when you’re scrolling through your feed and you’re served an ad for something you were discussing out loud not too long ago? Of course you have. Casper taps into this shared experience to bring users a little humor while enticing them to purchase. A cute dog in the image doesn’t hurt either.
3. Ulta Beauty Instagram Story Engagement Prompt
As more and more brands have adopted Instagram Stories, we’ve seen some exceptionally creative content examples stem from this channel. The above example from Ulta Beauty is just one of them. To encourage users to complete the full Story, the brand incorporated a call-to-action for users to tap the screen to discover product deals. As users tap, the balloons float away to reveal the deals.
As more and more brands have adopted Instagram Stories, we’ve seen some exceptionally creative content examples stem from this channel. The above example from Ulta Beauty is just one of them. To encourage users to complete the full Story, the brand incorporated a call-to-action for users to tap the screen to discover product deals. As users tap, the balloons float away to reveal the deals.
This is a great example to learn from if you are looking for ways to add an element of interactivity, while also increasing completion rate, to your Instagram Stories.
4. Entenmann’s Instagram Video
View this post on InstagramCherry pie, made easy. 🍒 Comment below with an emoji to show us how you feel about this snack pie. 😍
This video that we produced for #client Entenmann’s quickly shows fans the value that they get from Entenmann’s products – a delicious dessert without any of the messy prep work required. Moreover, a fun call to action sparks engagement and gets users involved.
Now that you’ve got fresh content inspiration, you’re ready to tackle your next content calendar. And if you need an extra boost of creative energy, let’s hop on a call.
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