23 Apr Honey Bunches of Oats and Pandora: A “Soundful of Joy”
Today I was listening to Pandora, once again rocking out to some John Mayer radio, and I noticed one brand trying to get close to “social media”, through somewhat a unique form of traditional advertising mixed with social media. .
The picture of the banner ad to the right screams traditional advertising. I think that I count 16 Honey Bunches of Oats logos in this picture: from the construction hats, to the T-shirts, and even to the box itself.
Now the social part of it (although somewhat hidden in the branding) was a Honey Bunches of Oats radio station, called “A Soundful of Joy”. What I found by adding it to my radio station was that this station would play:
– Sarah McLachlan
– KC and the Sunshine Band
– Train
– The Jimmy Castor Bunch
(and several other bands that were before my time..)
In short, I think this is a unique way to get a big brand into social media. Why? Because it shows that one of the best social media strategies is to provide value back to the customer. Even though I still am on my John Mayer station, the “Soundful of Joy” station is right there when I feel like something completely random.
