With so many AI tools out there, trying each one can take time and money. Fortunately, we did the heavy lifting for you by testing out these tools. Since 2023, we spent 800+ hours testing 20+ AI tools for a variety of social disciplines and wrote an e-book with all the findings (download your copy today).

We followed a consistent testing structure for each tool, including identifying tools, testing the tools using different scenarios, providing feedback in a questionnaire customized for that tool, and sharing findings with the rest of the team. Of the 20+ AI tools, we identified the top AI tools for writing and asset creation to save you time and broaden your creativity.

We found that AI can save you time in various facets of your day-to-day, such as finding different ways to respond to comments, writing social copy, and creating assets for your next social calendar. In fact, 80% of US marketing professionals are using AI for creative/design.

Continue reading to find out our top AI tools for social.

Best AI Writing Tools for Social Media: Enhance Your Content Strategy

Writing is part of the day-to-day work of a social media marketer, from crafting responses to comments or creating copy for an upcoming social post. Use AI as your writing sidekick, from rewrites to copy variations and even the review process. Of the five tools we tested, ChatGPT and GrammerlyGO were our favorites.

ChatGPT

With over 77 million ChatGPT users in the US expected by 2025, it’s no surprise it made it to our list of top AI tools. With ChatGPT, we liked how you can generate social-friendly text with emojis, tweak the writing tone, pull additional data or facts to strengthen your writing, rewrite at different reading levels, and access past prompt logs and insights to shape better results. ChatGPT is also accessible for individuals and companies of all sizes, with the free plan including the features we enjoyed using. 

Website: https://openai.com/chatgpt/

Plan Options: Free, Plus, Team, and Enterprise.

GrammarlyGo

GrammarlyGo is a feature available within a Grammarly account that lets you compose, rewrite, tailor your voice, reply to emails using context from an email, and ideate an outline or draft. We liked the ease of use (the plugin works with different apps), human-sounding results, and personalization. You can tailor your voice based on formality (casual, neutral, or formal), tone (personable, confident, empathetic, engaging, witty, or direct), profession, and language.

Website: https://www.grammarly.com/ai-writing-assistant

Plan Options: Free, Premium, and Grammerly Business.

Top AI Creative Tools: Revolutionize Your Social Media Asset Creation

Save time and costs in your upcoming editorial calendar by using AI tools to create new assets or manipulate existing ones to fit your vision. We tested four tools and found that Midjourney and Adobe Firefly were our favorites.

Midjourney

Midjourney is a generative AI program that uses prompts in the Discord app to generate images. We liked the high-quality and realistic-looking images, personalization options (zoom, upscale, and extend), the ability to upload photos to create outputs that match your vision, and the frequent updates for even more creative exploration. Below are just a few images we created with Midjourney.                                                                                                                                                                                               Photo Upload Functionality

Website: https://www.midjourney.com/home

Plan Options: Basic, Standard, Pro, and Mega.

Adobe Firefly

Adobe Firefly is an AI offering that’s part of Adobe Creative Cloud where you can access a suite of tools including text effects (create stylized text using backgrounds, materials, and textures), generative fill (modify lighting, change backgrounds, and even adjust facial expressions), and text to image (set an image’s color, lighting, tone, and composition).

We liked its extensive range of tools, user-friendly interface, inclusivity (Adobe addresses public concerns and feedback and tests its models for safety and bias, sharing results with Ethics and Engineering teams), and seamless integrations with Adobe applications. Check out what we were able to create in Adobe Firefly!

                                                                              Generative Fill – Original Photo                              Generative Fill

Website: https://www.adobe.com/products/firefly.html

Plan Options: Adobe uses a generative credit system. Check out the generative credit FAQ page to learn more.

Conclusion: Integrating AI Tools into Your Social Media Marketing Workflow

Through our AI testing process, we identified the top writing and creative tools for use in your day-to-day toolbox. With ChatGPT and GrammarlyGo, you can create new copy, revise existing copy, or ideate for your upcoming editorial calendar. With Midjourney and Adobe Firefly, you can create new assets or edit existing ones without planning a shoot or reshoot. 

AI isn’t ready to tackle your tasks on its own, as it still needs your input and review. However, it’s a valuable sidekick for creating efficiencies and freeing up time for innovation.