18 Jan Does Facebook Still Rule? | Social You Should Know
Is Facebook Still the “Most Popular” Social Channel?
Facebook has seen its fair share of growing and emerging cool kids in the social space. Yet, according to data provided by the Pew Internet Center, Facebook isn’t quite ready to give up its title just yet. 71 percent of U.S. online adults used the platform in 2014 compared to Pinterest’s 28%, Instagram’s 26% and Twitter’s 23%. Hold your shorts. Here’s what’s more fascinating. Facebook’s membership showed little growth over 2013 but did see an increase in engagement (70% daily compared to 63%). The other “contenders” all had significant growth year-over-year but did not experience a noticeable uptick in engagement. Fun Fact: for the first time, more than half (56%) of online seniors (age 65+) use Facebook. Most likely to succeed? Placing my bet on Pinterest.
Big Bucks Needed to Advertise on Snapchat
Adweek reports that for only $750K a day, top brands can advertise on Snapchat’s growing social platform. Apparently, the company has been courting top brand leaders and standing firm on the cost. Not only is the price tag creating sticker shock amongst the industry, but the metrics surrounding advertising are also under scrutiny. The reporting capabilities for Snapchat are rumored to be bare bones; not even offering gender or age breakouts. This proves a tough ask for digital marketers who are accustomed to sophisticated tracking that allows thorough analytics associated with digital advertising.
“Facebook at Work” versus “Using Facebook at Work”
This week Facebook launched a new app: Facebook at Work. Currently, it’s under limited pilot testing. Buzzfeed reports that it will allow businesses to create their own social network amongst their employees which mirrors Facebook itself. Employers can either create separate log-ins for employees to use, or users can link up with their personal profiles for one point of access. This product would compete head on with other social enterprise products such as Yammer, Slack, and Convo. For now, no ads or apps are running, so monetization is up in the air. Seeing as this space is already crowded, Facebook will need to offer something really unique to users if they want to see conversion.
