31 Jul July Social Media Trends
Social media marketing is one of the fastest changing forms of marketing online and this past month was no exception! There has been a whole host of new features and updates that have rolled out so without further ado let’s dive into some of this month’s social media trends.
Facebook Makes Ad Targeting More Transparent
Facebook’s latest transparency efforts lets users see more information about how advertisers are reaching them. The changes include providing Facebook users with reasoning behind why they are being shown specific ads beyond simple demographic match or internet history. Facebook will now provide more detailed information such as specific interests and categories which led to a match being made. Users will now be presented with a tab with two sections; one detailing advertisers who uploaded a list with user’s information and advertised to its and another with a list of businesses who uploaded and shared a list with a user’s information.
Instagram Introduces New Chat Stickers for Stories
This month, Instagram introduced new chat stickers for stories which let users invite their follower to join a new group chat. The new feature, called Chat Sticker, lets users place a sticker on their story which friends can tap to request access to the chat. The owner of the group chat can then choose who they want to let join.
Pinterest’s browsable catalogs put prices front and center
You can now do your shopping from within Pinterest! On a quest to become your go-to social network for shopping, Pinterest is adding a new button that says “More from [brand]” under Product Pins. Tapping on the button takes you to the brand’s browsable catalog, which clearly shows you each product’s price and gives you a way to shop and choose what you want to buy from within the platform itself. When you click through an item, you’ll be taken to the retailer’s website, so you make a purchase.
Interested in knowing more? Ready to make a change? Reach out to us and let’s get started!
