13 Mar What is a Flash Mob?

Posted at 20:28h in Social Media Trends by

Periodically, in our work in social media, we discuss flash mobs with clients. (Usually, we don’t, but when it’s the right idea, they can be great.) People often ask us, “What is a flash mob?”

Just came across this video of a flash mob at Grand Central Station in New York City. This explains it really well.

In a nutshell, here’s what a flash mob is:

  • A) you gather a group of people (through text messages, Facebook groups, emails, whatever) and ask them to come to a particular place at a particular time;
  • B) You all do something for a short period;
  • C) You simply disband and go about your business.

The more random the better (which is one of the reasons they aren’t always the best social media marketing). Done well, as in this video, they are very fun, attract a lot of attention and make people’s day…



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