05 Oct Surprising Brands that are still Using Twitter
In a world where social media platforms are constantly changing and evolving, it’s easy to forget about the classics. Twitter (like Ignite) has been around for over 15 years now, and while it may not be as trendy as it once was, it’s still holding steady— and definitely not going anywhere.
At least for us at Ignite Social Media, we can say Twitter has been remarkably steady over the last few years. Brands are using it not just to listen and engage but also as a powerful marketing tool. For one, Twitter is still one of the most popular social media platforms out there.
In fact, some of the biggest brands in the world are still using Twitter to reach their customers. We have listed here a few names, but before so, let’s figure out if your brand should STILL be on Twitter. Why not?
Should Your Brand Still be on Twitter?
No one can deny that Twitter is one of the longstanding OGs known for its short-form posts and for being the original platform for #hashtags. Brands use Twitter today to build connections, listen and get direct access to a global network of 330 million users.
If you ask us if your brand should still be on Twitter despite having stronger and even better video platforms? Our answer for many brands is yes. Brands should still consider Twitter for a few solid reasons:
- Twitter is great for community management
- Twitter is an effective social listening
- Ad options on Twitter allow for selective targeting
- Bite-size videos are now very much welcome in the Twitter algorithm
Overall, Twitter still has a place in marketing strategies for many brands. The platform is not going anywhere anytime soon and continues to be a powerful communication channel.
Now that we have answered the question, “Should your brand still be on Twitter?” let’s take a look at some of the surprising brands that are still using Twitter effectively.
How Top Brands Use Twitter
Even with the rise of new social media platforms and channels, Twitter is still holding steady. Brands are using Twitter to reach their customers in a variety of ways — from community engagement to marketing campaigns. Here are some examples of how top brands are using Twitter effectively.
1. Netflix
Say bye to the old saying “You can’t sit with us,” Netflix is definitely proving them wrong by staying with Twitter.
It’s obvious that Netflix’s popularity should be on TikTok, Reels, or YouTube Shorts. But why still be on Twitter? Netflix makes sure their followers are popcorn-ready to binge, sharing content from shows and movies that keep you wanting more. Who could resist these tweets?
Netflix’s Twitter strategy focuses on promoting its content, sharing behind-the-scenes clips, and giving fans a sneak peek of what’s to come. They’re definitely the number one for conversation starter brands on Twitter.
2. Kroger
From recipes to polls about people’s favorite fruits, Kroger keeps the conversation about groceries feeling fresh. 330 million other people on Twitter can’t be wrong, they have an access to the best kitchen recipes right here.
Kroger also uses Twitter to celebrate its employees and customers, sharing stories about how the brand is making a difference in people’s lives. This humanizes the brand and makes Kroger feel like a trusted friend, not just a grocery store.
3. Pringles
We know you did not expect this, but yes, Pringles is still up for the Twitter game. They have mastered the art of creative prompts that fans love to answer while keeping their brand front and center.
Pringles also uses Twitter to show off its fun, quirky personality with GIFs, emojis, and creative images. This makes the brand feel approachable and relatable, which is always a winning strategy on social media — whichever channel you choose.
4. Whole Foods
One thing we love about Whole Foods, is they are not always “selling” — they are educating. They use Twitter to share tips on everything from cooking to gardening.
You might think that this has nothing to do with selling groceries, but it actually makes Whole Foods seem like a valuable resource for all things food-related. And when you’re the go-to source for information, people are more likely to turn to you when they’re ready to make a purchase.
5. Xbox
We know a gamer would love this. Xbox uses Twitter to engage with its community of gamers, sharing news about upcoming games, competitions, and giveaways.
Xbox inspires by making the gaming world a more inclusive, friendly place while welcoming new gamers with open arms. This is a great way to build brand loyalty and keep people coming back for more.
Also, for non-gamers, following Xbox just introduce you to a whole new level of creative content that’ll definitely make you laugh. Who knew a gaming brand could be so funny?
6. Wendy’s
Wendy’s takes the prize for the sassiest Twitter account. The fast-food chain is known for its snarky replies to customers and haters alike. But Wendy’s doesn’t just dish it out — they can also take it, which makes them even more relatable.
Wendy’s also uses Twitter to share news about new menu items, deals, and promotions. And they’re not afraid to have a little fun with their marketing. Their quirky and fun ideas built a cult following and became an annual sensation for brands and people on the timeline. We’re not laughing, you are!
7. Taco Bell
This one has to be our personal favorite. Taco Bell connects with fans in relatable — and uniquely weird — ways, incorporating everything from menu offerings to cultural commentary.
Taco Bell also uses Twitter to show off its playful side, sharing GIFs, memes, and other fun content that’s sure to get a laugh. And they’re not afraid to experiment with their marketing, which keeps things fresh and exciting.
8. Etsy
Etsy does a really good job of mixing up the types of products they tweet about. A perfect example of how quality Twitter content keeps people coming back for more. It also uses Twitter to share behind-the-scenes content, promoting Etsy shops and sellers. This is a great way to get people interested in the brand and what it has to offer.
An exciting way to keep people surprised with every tweet!
9. Delta
Delta ignites its fans’ wanderlust, keeping them engaged and inspired by asking about their dream destinations around the world. Delta also uses Twitter to share news about new routes, deals, and promotions.
More than promotions, Delta gives people the bird’s eye for the skies. With every Delta post, it doesn’t feel like an airline company is trying to get you to spend hundreds of dollars. Instead, it feels like an adventure is waiting for you every time you fly.
Oh, and you gotta love how they do their polls.
Final Thoughts
Twitter is still definitely performing as one of the top social media networks, and it’s evident with these successful brands. Brands are continuing to use Twitter to be creative, engage audiences, and drive conversions.
Don’t let the 280 characters stop you from coming up with quality content. That’s the thing about Twitter, it’s short and sweet — just like these tweets. Good brands still making it to Twitter, holding it all steady.
How about you? Is your brand still up for the #Tweets? If you’re looking for some inspiration on how to level up your Twitter game, look no further! These brands are definitely killing it.
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